Sr Mgr Demand Planning CMG

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Posted Date:
Sep 10, 2026

Requisition Number: 130222

Location:

Hershey, PA
Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

The Senior Manager, Demand Planning leads a team responsible for creating a reliable, explainable, and actionable operational demand forecast across assigned portfolios, customers, channels, and planning horizons. The role converts consumer, customer, commercial, and market signals into an item-level demand plan that enables supply, inventory, service, waste, and financial decisions.

This leader is accountable for demand planning excellence, team capability, and cross-functional decision support. The role operates at the intersection of Demand Planning, Supply Planning, Commercial Planning, Sales, Marketing, Finance, Customer Supply Chain, Data Science, and Analytics, and represents Demand Planning in Integrated Business Management and short-term execution forums.

Lead the Demand Planning Process

• Own the rolling operational demand forecast for the assigned scope, with sufficient detail and horizon to support production, deployment, inventory, capacity, and customer execution decisions.
• Ensure the forecast appropriately reflects baseline demand, causal factors, customer programs, promotions, seasons, tentpoles, innovation, distribution changes, pricing, portfolio transitions, and item exits.
• Establish clear planning assumptions, decision rights, calendar discipline, and exception thresholds. Ensure material changes are documented, explainable, and communicated to downstream partners.
• Balance forecast responsiveness with stability, focusing planner effort on value-added exceptions rather than routine manual touches.

Improve Forecast Performance and Business Outcomes

• Lead performance management across forecast accuracy, WMAPE, bias, forecast value added, stability, and adoption of the approved demand plan.
• Connect…