Sr Mgr Innovation Choc & Adjacencies

Location:

Hershey, PAWhy Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture?

The Senior Manager, Demand Creation Strategy (DCS) - Kit Kat is responsible for leading holistic, consumer-grounded growth strategies and innovation initiatives for the Kit Kat brand within Hershey's chocolate portfolio. This role combines strategic brand leadership, innovation pipeline development, and cross-functional commercialization to drive sustainable growth and strengthen brand equity.

As a key leader within the Chocolate Demand Creation Strategy team, this individual identifies growth opportunities by leveraging consumer insights, marketplace trends, competitive intelligence, and category dynamics. The role leads the development and execution of strategic initiatives from discovery and ideation through commercialization, while overseeing a team and influencing senior stakeholders across the organization.

The Senior Manager serves as a strategic thought partner to leadership, ensuring brand strategies are translated into actionable growth plans that support Hershey's long-term business objectives and value creation goals.

What will you do?

Strategic Growth & Brand Planning Lead the development of consumer-grounded growth strategies that address emerging trends, unmet consumer needs, and whitespace opportunities for the Kit Kat brand.

Translate market insights, business objectives, and consumer learning into actionable strategic plans and innovation roadmaps.

Develop short- and long-term growth opportunities that support brand health, market share expansion, and business performance.

Maintain a strong understanding of consumer behavior, retail trends, competitive activity, and the broader snacking and confection categories to identify emerging opportunities.

Innovation & Commercialization Leadership Lead new product and non-product innovation initiatives from concept development through commercialization.

Build and…