Director of Entertainment Programming
Listed on 2026-02-15
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Entertainment & Gaming
Event Manager / Planner, Music / Audio Production, TV / Film Production
Location: Hershey Entertainment Crp, Hershey Entertainment & Resorts | Parkview Manor, 300 Park Blvd, Hershey, PA 17033, USA
Join the team at the Hersheypark Entertainment Complex, an award-winning property featuring Hersheypark amusement park, GIANT Center arena, Hersheypark Stadium, Zoo America North American Wildlife Park, and Hershey Theatre. Thrilling roller coasters, action-packed Hershey Bears hockey games, thrilling live entertainment, and one‑of‑a‑kind events are a day in the life of our team members.
The Director, Entertainment Programming will drive initiatives to secure events for the Hersheypark Entertainment Complex, while ensuring maximization of associated revenues, managing expenses, and cultivating relationships. The Director will manage all contract administration, provide venue availability, and work collaboratively with all departments to execute events efficiently.
As a Full‑Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!
Job Duties- Direct constant and consistent evaluation of programming and venue strategies that will increase bookings at all venues. Develop and maintain relationships with agents, promoters, and artist managers to promote Hershey as an Entertainment Destination. Secure bookings at GIANT Center, Hersheypark Stadium, Hershey Theatre, and other assigned venues while keeping event budget front of mind.
- Execute events from start to finish and collaborate with legal to create contracts in Cobblestone for all events. Lead ticketing, marketing, and event execution initiatives for events and review all financial settlements for events to ensure accuracy.
- Serve as Event Manager or Guest Service Manager as needed. Participate in weekly event meetings, biweekly entertainment meetings, and quarterly Theatre advisory meetings.
- Perform other duties as assigned.
- Minimum of 5 years of related Hospitality/Tourism experience.
- Minimum of 1 year supervisory experience.
- Must have a valid Driver's License.
- Bachelor’s degree (Relevant work experience can be substituted for education – 6 years).
- Skilled in the use of Google Suite and Microsoft Office applications, including Excel and Word.
- Experienced with Ticketmaster with an emphasis on ARCHTICS.
- Climbing Ladders Occasional (
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