Manager of Digital Marketing

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including:
Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values:
Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Digital Marketing Manager will help create dynamic digital experiences and integrated digital campaigns across our 14+ brands. The position manages strategy, oversight, and execution of all digital initiatives on websites and email programs, as well as work closely with Marketing Managers, IT, and other members of the Marketing and Communications departments to develop and execute HE&R-owned efforts to support assigned brands and various campaigns.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

• Manage all website content for assigned brands, including planning, message optimization, accuracy, compliance, and best practices, as well as handle website updates when they impact multiple high-level areas of the site.*
• Plan dynamic, personalized email campaigns with the Email Marketing team by evaluating performance and making actionable recommendations based on performance.*
• Identify KPIs for assigned websites and email programs, provide reporting, and analyze metrics and results in order to build strategies for maintenance and improvement.*
• Manage Hersheypark, Hershey Resorts, and Hershey Bears Apps, including user feedback, continuous improvements, and measurement of usage. Provide actionable recommendations for applications and work with the vendor on yearly improvements.*
• Develop and manage interactive maps on the Hersheypark App and websites.*
• Lead website and e-commerce redesign projects, including development planning documentation (digital strategy, schedule, site map, IA, content mapping, QA testing).*
• Partner with Marketing Leadership on managing the system for the ESP/CRM platform, including communicating and maintaining relationships with the system vendor.*
• Manage e-commerce and relationships with Marketing/IT/Ops by ensuring both internal and customer-facing information about ticketing, promotions, and guest services are consistent.*
• Oversee digital campaign strategy and planning for assigned brands through collaboration with other team members to meet customer needs from a promotional standpoint.*
• Partner with the Digital team on digital display development and SEO efforts across assigned brands and make recommendations to increase rankings and quality of site traffic.*
• Maintain knowledge of industry trends and emergent tools and tactics to support HE&R’s goal of innovation excellence.*
• Perform other duties as assigned.

• Minimum of 5 years of related Hospitality/Tourism experience.
• 3 years of leadership experience preferred.
• 18 years of age or older.
• Must have a valid Drivers' License
• Bachelor’s degree

• Proven working experience in digital marketing, particularly within the industry.
• Demonstrated experience leading and managing SEO/SEM, marketing database, email, paid social media, and/or display advertising campaigns.
• Experience in e-commerce systems, A/B & User testing, and optimizing landing pages and user funnels.
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of Adobe Creative Cloud, HTML, CSS, and JavaScript…