Manager of Hershey Bears Marketing at Hershey Entertainment & Resorts Hershey, PA

Manager of Hershey Bears Marketing

Hershey Entertainment & Resorts Company, Hershey, PA

Location:

Hershey, PA

• Responsible for developing and managing the marketing, promotions and public relations efforts for the Bears. Working in a timely manner with all relevant parties to ensure that the strategic vision of the programs is launched and performed as planned.
• Responsible for managing the media efforts for the Bears, including working with the creative team to submit tickets and creative in a timely manner. Campaigns include Overall Game Promotion, Season Ticket Sales and Group Sales. Working with internal and external media buyers to ensure media runs as preplanned and on time, and following up to ensure all creative is complete on schedule.
• Game day responsibilities include, but are not limited to: assisting with group and season ticket sales promotions, overseeing all promotional giveaway item distribution, theme night planning and ordering (Teddy Bear Toss, Hall of Fame, Hockey Fights Cancer, jersey auctions, etc.). This role will be high‑level overseer; day‑to‑day tasks fall to the marketing coordinator.
• Responsible for creative related to TV, radio, and social campaigns, collaborating with all external and internal media partners. Developing the campaign, submitting tickets on time, and following up to keep the campaign focused. Generating creative ideas during the season when the campaign may need to refocus.
• Overseeing the Social Media Campaign of the Hershey Bears, ensuring the campaign is on time and focused. Maintaining the Social Media Content Calendar, leading weekly content meetings with relevant parties, and collaborating with the Marketing Coordinator, Social Media Content Creator, and Hershey Bears Communication Staff to effectively use all Social Media channels.
• Performing other duties as assigned.

• Bachelor's Degree (preferably in Marketing) or 6 years experience in a related field
• Minimum 2 years related experience

• Effective verbal and written communication skills
• Proven ability reflecting initiative, motivation, organization, innovation and follow‑through

While performing the duties of this job, the employee is required to:

• Reaching Forward:
  Occasional (