Associate Manager, Marketing; Retail

Associate Manager, Marketing (World Travel Retail)

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At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

As Associate Marketing Manager, World Travel Retail, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey's iconic global brands including HERSHEY's, KISSES, REESE'S and more.

Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs.

• Leadership
• Initiative and Follow‑Through
• Problem Solving
• Organizational Skills
• Collaboration
• Verbal and Written Communication Skills

Innovation Commercialization & Portfolio Management

• Plan and execute innovation, renovation and cost improvement projects in partnership with cross‑functional teams to enable delivery of ambitious growth plans
• Support portfolio management initiatives for the Americas region (including extensions & rationalization)

Brand Performance Analysis

• Partner with Insights team & manage research agencies to monitor brand performance data
• Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed) and partner with cross‑functional teams to deliver insightful action plans

Brand Marketing

• Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders
• Partner with Trade Marketing teams to develop & deliver impactful activations
• Develop media proposals for key airports with leading media providers
• Manage DME budget

Personal Development

• Responsible and committed to training and development plan
• Develop strong team and cross‑functional relationships internally and with agency partners

• Bachelor's Degree in Business (Marketing or related major preferred)
• At least 4-5 years of marketing experience in FMCG or similarly disciplined industry

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion,…