Communications and Media Manager

Description

Position: Communications and Media Manager

Reports To: VP, Sales & Marketing

Status: Full-Time, Year-Round

Pay Rate: Salary based on experience

Benefits: Available Medical, Dental, Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period;
Participation in 401k w/ company matching program – Eligible after 1 full year of employment (over 21 years of age)

Tröegs Independent Brewing is drawn to people with a sense of adventure and curiosity, and we believe those people are drawn to Tröegs as well. We look for co‑workers who share our uncompromising vision to make great beer and enjoy the ride.

The Communications and Media Manager leads the strategy and the creation of Tröegs content through the lens of the written word, photographs, video and art direction. The position will oversee the Content Specialist and Communications Coordinator for all brewery messaging for Tröegs retail, print, digital and brewery channels including but not limited to: point-of-sale materials, print and digital advertisements, brewery signs, in‑house beer labels and packaging, merchandise and social media content.

The Communications and Media Manager will be our primary social traffic controller, and will manage our marketing communication team, to accurately post assigned content on all of our channels in addition to providing daily positive, results‑driven customer service, directing queries to the right people, or finding answers across all departments at Troegs.

Core responsibilities include executing Tröegs marketing content and digital advertising plan through targeting assigned spend and ads to appropriate customer demographics. Track and compile results and deliver to management team.

You’re a storyteller with a genuine curiosity for life and your beer glass is always half full. You are an ace multi‑tasker, photographer and writer. You can gracefully bounce between multiple social channels and maintain the Tröegs voice and marketing objectives at all times.

You have experience developing creative concepts, managing and executing key marketing plans, and collaborating with a dynamic group of co‑workers. And at the end of the day, you can help us reflect on what worked, what didn’t and how our next story will be even better.

• Manage and develop creative content for all brewery messaging to deliver best‑in‑class content across paid, owned, shared, and earned channels.
• Ensure graphic quality, consistency and adherence to brand identity in all visual assets produced or published.
• Track, analyze and report on weekly and monthly performance across channels.

• Develop an understanding of Tröegs philosophies on beer, beverage and food and intuitively communicate through social media content and captions.
• Content tasks include shooting photos and short social video of events, happenings around the brewery, writing captions, blog posts, signage and menu copy.
• Photography and video editing.
• Manage time effectively across multiple jobs adhering to production schedules in a fast‑paced environment.
• Build ad campaigns on social platforms in line with our wholesaler digital media plan.
• Monitor/listen to online conversations about Tröegs.
• Respond to comments and questions in our brand voice.
• Serve as point of contact for sales and retail requests for social media support.
• Repurpose content for different platforms, including email newsletters and social channels.
• Engage with wholesaler and retail partners on social media and assist in packaging and sharing support collateral aligned with Tröegs consumer marketing campaigns.
• Help link our social media presence to off‑premise retail through engagement and execution strategies.
• Assist in evolving opportunities:
  Live video, Instagram stories, and finding what’s next.

• Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
• 5+ years of experience in multichannel brand communication and content creation.
• Ability to shoot with DSLR or equivalent.
• Ability to create styled photography and video content.
• A…