Director, Marketing – Pirate's Booty & Kids Snacking

Responsibilities

• Lead the development and execution of annual and long‑range brand strategies that drive sustainable growth, household penetration, and market share gains.
• Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
• Partner closely with Commercial and Sales teams to translate brand strategy into customer‑facing growth levers, activation plans, and distribution priorities.
• Influence business performance through stewardship of marketing investments and collaboration with cross‑functional partners to drive sales and share growth.
• Lead cross‑functional teams from insight generation through innovation, commercialization, and in‑market execution.
• Develop and inspire high‑performing talent by creating an environment of collaboration, capability building, and accountability.

• 10+ years of progressive experience in brand management, consumer marketing, or related commercial leadership roles.
• Bachelor’s degree required; MBA preferred.
• Demonstrated success building consumer brands, driving innovation, and delivering measurable business results.
• Experience with in better‑for‑you, salty snack, or permissible kids snacking categories is preferred.
• Strong strategic, analytical, and financial acumen with the ability to make data‑driven decisions.
• Proven ability to influence and lead cross‑functional teams within a matrixed organization.
• Exceptional communication, storytelling, and leadership capabilities.

Demonstrates expertise in brand management and consumer marketing, with a strong focus on driving innovation and measurable business results. Proven ability to lead cross‑functional teams and influence strategic decisions through data‑driven insights.