Assoc Mgr Marketing WTR

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S and more.

Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs.

• Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans
• Support portfolio management initiatives for the Americas region (including extensions & rationalization)

• Partner with Insights team & manage research agencies to monitor brand performance data
• Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed) and partner with cross functional teams to deliver insightful action plans

• Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders
• Partner with Trade Marketing teams to develop & deliver impactful activations
• Develop media proposals for key airports with leading media providers
• Manage DME budget

• Responsible and committed to training and development plan
• Develop strong team and cross-functional relationships internally and with agency partners

• Bachelors Degree in Business (marketing or related major preferred)
• At least 4-5 years of marketing experience in FMCG or similarly disciplined industry

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

Nearest Major Market:
Harrisburg

Note:

If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews.

These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment.

Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Assoc Mgr Marketing WTR

Posted Date:
Aug 13, 2026

Requisition Number: 129642