Student Affairs Generalist
Listed on 2026-09-03
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Marketing / Advertising / PR
PR / Communications, Marketing Communications, Event Management & Planning
Student Affairs Generalist
The Student Affairs Generalist leads the design, planning, and execution of engagement and wellness programming for all Penn State College of Medicine students in Hershey, PA including MD and Physician Assistant (PA). This role builds community across the College's full student population, champions student wellness as a strategic priority, and provides oversight, guidance, and administrative support to the College's student societies and organizations, including the George T.
Harrell Societies, the COM Wellness Committee. The Generalist serves as a central point of connection between students, student leaders, and College administration, ensuring that engagement and wellness programming reflects the needs and interests of a diverse, multi-program student body.
This position is allocated approximately 70% to supporting student engagement and wellness/society events and 30% to supporting the College's marketing and communications team on social media strategy and student-facing digital engagement.
Key ResponsibilitiesStudent Engagement Events & Programming
- Plan, coordinate, and execute engagement events and activities for MD and PA programs across the academic year, ensuring programming is relevant and accessible to all student populations
- Develop and implement an annual calendar of engagement events in collaboration with student leaders, faculty, and Student Affairs staff
- Manage event logistics, including venue/room reservations, vendor coordination, budgeting, and day-of execution
- Evaluate the effectiveness and reach of engagement programming and adjust future programming based on student feedback and participation data
Student Wellness
- Design and implement wellness-focused programming and initiatives that support students' mental, physical, and social well-being throughout their training
- Partner with campus wellness resources, counseling services, and student affairs leadership to align programming with broader institutional wellness strategy
- Identify emerging wellness needs across student populations and proactively develop responsive programming
- Oversee the College of Medicine Student Emergency Fund applications and distribution
- Track individual student wellness needs for follow-up, and collaborate with support resources (Office of Professional Mental Health, Disability, Cognitive Skills, Social Work) as needed
Oversight of Student Societies & Organizations
- Provide administrative oversight, guidance, and logistical support to the George T. Harrell Societies (Bond, Davis, Mortel, Vastyan, and Waldhausen Societies).
- Serve as the College's primary liaison to society and organization student leaders, supporting their planning, leadership transitions, and events
- Support society-led initiatives that enhance academic learning, leadership development, wellness, career development, and peer–faculty connection
- Track society membership, activities, and budgets, and ensure alignment with College policies and expectations
Marketing & Social Media Engagement (~30% of role)
- Partner with the College's Marketing and Communications team to develop and execute a social media strategy focused on student life, engagement, wellness and recruitment
- Create and curate content (photos, video, stories, posts) capturing student events, society activities, and wellness programming for use across College social media channels
- Coordinate content calendars with the Marketing team to ensure timely, consistent promotion of student engagement events and key College milestones (e.g., orientation, White Coat Ceremony, Match Day)
- Monitor student-facing social media engagement and channels, responding to or escalating student inquiries as appropriate
- Gather input from student societies and HPSA leadership to ensure their activities and achievements are reflected in College marketing and social media
- Track and report basic engagement metrics (reach, participation, follower growth) for student-focused social content in collaboration with Marketing
Administration & Collaboration
- Serve as liaison between students and College leadership (e.g., Associate/Assistant Deans of Student Affairs) on engagement- and wellness-related…
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