Athlete Relations Senior Associate, Appearances at Fanatics Miramar, FL

Overview

Fanatics Commerce is a team united by a passion for fans and innovation. We live by our BOLD Leadership principles:
We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach challenges with a Determined and Relentless Mindset. This role is part of a dynamic, fast-paced environment that thrives on collaboration and growth.

The Athlete Relations Senior Associate, Appearances is a trusted operational lead responsible for owning the end-to-end coordination of athlete public appearances, photo ops, and brand activations. This role has primary accountability for a defined athlete portfolio within the Appearances function, serves as the on-site operational lead during events, and actively supports Associates to ensure consistent, high-quality execution. Senior Associates in Appearances are expected to operate independently across a wide range of event types — from premium live events and large-scale fan activations to retail partnerships and live Memorabilia Breaks — while maintaining strong relationships with athletes, agents, and internal stakeholders across the Fanatics ecosystem.

• Serve as the primary operational lead on-site, managing appearance flow, athlete logistics, fan engagement, and real-time issue resolution
• Lead execution of high-profile activations including WWE Premium Live Events, Fanatics Fest, hobby store events, and large brick-and-mortar retail partnerships (e.g., Dick’s Sporting Goods)
• Coordinate scheduling and logistics for contractual athlete live Memorabilia Breaks
• Ensure 100% fulfillment of contracted appearance obligations per agreement requirements, resolving gaps proactively before event day
• Maintain a sub-3% contract rework/error rate by ensuring all appearance assets and deliverables are prepared accurately and on time
• Serve as the primary relationship contact for an assigned portfolio of professional athletes and their representatives across appearance obligations
• Serve as the primary Athlete Relations point of contact for cross-functional partners on assigned appearances and events
• Identify risks to relationship health and surface concerns proactively to management
• Support and guide Associates during appearance preparation and on-site execution
• Provide real-time coaching and feedback to Associates during events
• Contribute to consistent application of appearance standards, SLAs, and operational best practices across the team
• Identify process improvement opportunities and share recommendations with management
• Track and report P&Ls to Director post event

• 3+ years of experience in athlete/talent appearances
• Bachelor’s Degree preferred
• Strong sports industry knowledge, including familiarity with professional athlete and agent ecosystems across major leagues
• Demonstrated experience managing athlete or client relationships with a high degree of professionalism
• Proven ability to operate independently in fast-paced, time-sensitive, and high-visibility environments
• Excellent written and verbal communication skills; ability to engage confidently with athletes, agents, fans, and executives
• High level of organization with the ability to manage multiple events and priorities simultaneously
• Ability to work well under pressure, including short lead-time coordination driven by market events
• Nights, weekends, and travel may be required for the position
• Proficient with Microsoft Applications (Outlook, Word, Excel, PowerPoint)
• Superior communication skills with articulate speech and strong business writing
• High level of organization with the ability to balance multiple projects simultaneously
• Ability to work under pressure in an environment driven by hot market events requiring short lead-time negotiation and coordination
• Sports knowledge is a must

We value transparency and honesty. You can apply even if you don’t meet every single requirement. We value diverse experiences and talents and are excited to hear from you if you’re excited about the role and confident you can contribute. We’re building something amazing together.

• Ability to work nights, weekends, and…