Director - Product Marketing - AI

WSO2 is seeking a strategic and visionary Director of AI Product Marketing to architect and scale our developer-first, product-led growth (PLG) engine. This is a high-impact leadership role for a technical storyteller and "player-coach" who can translate deep engineering capabilities into a narrative that resonates with developers, architects, and technology executives alike. You will be responsible for defining the GTM motion for our new AI Agent Platform while effectively amplifying WSO2’s broader AI-first evolution to drive global adoption, pipeline, and revenue.

As a core member of the business unit’s leadership team, you will own the product marketing function end-to-end. Your mission is to position WSO2 as the definitive choice in the Agent Management and Agentic Enterprise landscapes. Reporting to the Chief AI Officer, you will build the engine that transforms product awareness into measurable growth by crafting seamless user journeys and empowering our global sales and marketing teams.

You will work at the intersection of strategy and execution to establish WSO2’s authority in the rapidly evolving AI space.

This role requires a sophisticated understanding of AI market dynamics, developer persona behaviors, and the mechanics of a high-velocity PLG business. You will serve as the primary expert on our customers and competitors, using those insights to sharpen our pricing, packaging, and global GTM execution. With a relentless focus on activation, conversion, and pipeline metrics, you will collaborate closely with product leadership to influence the roadmap and refine how our technical value is communicated.

By shaping a high-caliber content strategy and partnering across functional teams, you will ensure WSO2’s AI vision is not just heard, but adopted at scale.

• Define the AI and product marketing strategy:
  Own and articulate the end-to-end product marketing strategy that informs our AI narrative and drives our developer-first, PLG model for the new Agent Platform.
• Define and track key PLG metrics:
  Establish the core KPIs for the developer-led funnel, including sign-ups, activation rates, time-to-value, product-qualified lead (PQL) conversion, and free-to-paid conversion, and own the strategy to improve them.
• Craft the narrative:
  Develop and evangelize a compelling and differentiated narrative for our AI platform, one that bridges technical capabilities with tangible business outcomes and establishes a clear market position.
• Instrument the funnel:
  Partner with Product, Engineering, and Corporate Marketing teams to define and optimize the developer journey. Leverage growth engineering principles, modern GTM tools, and effective use of AI, to accelerate time-to-value for new users and drive conversion and surface high-quality leads for sales.
• Be a leader:
  Act as a key strategic partner to BU Leadership, Product Management, and Engineering teams, representing the voice of the market and the developer community to influence key business and product decisions.

• Orchestrate launches:
  Lead the GTM strategy and execution for new product and feature launches, ensuring cross-functional alignment and market impact.
• Develop a content engine:
  Architect a content strategy to fuel our PLG motion. You will own product-focused content such as demos, webinars, and tutorials that translate technical features into clear customer value and business impact.
• Partner with Dev Rel:
  Collaborate closely to align on community engagement, content strategy, and technical evangelism efforts, creating a powerful and unified voice in the market that builds trust and drives organic adoption.
• Champion the product:
  Serve as a key product evangelist and spokesperson, confidently presenting our story and value proposition in webinars, on podcasts, and at select industry events.
• Nurture community:
  Cultivate strong relationships with developers and customers, turning them into advocates, references, and sources of powerful case studies and testimonials.

• Own market expertise:
  Serve as…