Commercial Roofing Director of Sales

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Full Time Sales Charlotte, NC, US

15 days ago Requisition

Salary Range: $ To $ Annually

• Commercial Roofing Director of Sales

• $130,000 - $160,000 (Based on Qualifications & Experience)

• Medical, Dental, Vision, Life, & Disability Insurance
• 401K & 401K Matching
• Paid Time Off
• Health Savings Account
• Equal Opportunity Employer

• Full-Time (In Person)
• Monday - Friday, Standard Business Hours

The Director of Sales is a senior, company-wide leadership role responsible for building, directing, and elevating Eskola’s sales organization across all three of the company’s regions. This director owns sales revenue generation across all three of Eskola’s business lines:
Production, Service, and Waterproofing. Commanding a large, geographically distributed team, this leader must understand the distinct dynamics of each region and business line while driving the organization toward unified goals and standards.

This is not a role for the top-producing individual contributor seeking a title upgrade. It is a role for a disciplined, process-driven leader whose career demonstrates a verifiable track record of developing people, managing complex matrixed organizations, and achieving sustained revenue growth through system and strategy rather than heroics. The ideal candidate is equally at home in a data dashboard as they are on a job site, and brings the backbone and judgment to make clear-eyed decisions about where to compete, what to pursue, and what to walk away from, always in alignment with the capacity and capabilities of our operations teams in each market.

This person creates opportunity at volume, builds teams that outlast any single deal, and holds themselves and others to a high and measurable standard.

• Lead, coach, and develop the Eskola sales team across all three regions and all three business lines (Production, Service, and Waterproofing), ensuring accountability to clear performance standards and individual growth plans.
• Establish and enforce a disciplined, process-oriented sales culture rooted in data: pipeline hygiene, activity metrics, conversion rates, and forecast accuracy are non-negotiable.
• Own company-wide sales revenue targets and translate them into actionable, business line-specific and region-specific strategies that reflect the realities of each market.
• Define and continuously refine the sales playbook: how the team prospects, qualifies, pursues, and closes opportunities across Production roofing, Service, and Waterproofing.
• Partner closely with the VP of Rev Ops to align sales strategy with estimating capacity, operational bandwidth, and company growth objectives across all three regions.
• Recruit, onboard, mentor, and retain high-caliber sales professionals across a large, multi-region team; development of people is a central deliverable of this role, not an afterthought.
• Conduct regular ride-alongs, call reviews, and one-on-ones to coach skill gaps and reinforce winning behaviors.
• Identify and cultivate future leaders within the team; build organizational depth, not dependency on any single contributor.
• Create structured performance improvement pathways that are clear, fair, and consistently applied across all regions and business lines.

• Drive a high volume of qualified lead generation through systematic outreach, relationship development, and market intelligence, combining creativity, tenacity, and data-driven targeting across Production, Service, and Waterproofing.
• Ensure the team remains laser-focused on Eskola’s Ideal Customer Profile: facility owners, property managers, general contractors, and consultants across property management, industrial, manufacturing, healthcare, education, and institutional verticals.
• Establish and govern prospect prioritization criteria that reflect both market opportunity and the actual capacity of each region’s operations…