Senior Marketing Lead Services

Get AI-powered advice on this job and more exclusive features.

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Senior Marketing Lead works with cross functional teams to deliver strategic go to market plans that yield best in class marketing and communications results. Utilizing a natural talent for narrative building you’ll stitch together a plan by obsessing the consumer and the product.

A builder of ideas, teams, goals and momentum you’ll shape the future with a strong belief in the power of design and creativity. Building strategy, briefs and communications for our biggest moments. The ideal candidate believes that brand and product are synonyms and have extensive experience working with brand strategy, product, design, creative and engineering. They embrace ambiguity and enjoy the challenge of bringing shape and rigor to early ideas and can see it through to execution.

They approach developing presentations and briefs as a craft through simple storytelling, keen design sensibility and obsessive attention to detail. This is an opportunity to join a high-functioning team at a critical moment for Airbnb and the future of travel.

• Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences. Operate as a cross-functional leader and individual contributor.
• Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more.
• Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more.
• Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design.
• Lead highly visible work streams and develop executive-level presentations on a regular basis. Must be proficient in Keynote and Figma.
• Monitor and optimize marketing performance based on key metrics and leading performance indicators.

• 12+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer tech space of travel, design, or lifestyle.
• Approaches developing presentations and briefs as a craft through concise and compelling written and verbal communication, a keen visual sense and attention to detail.
• Strong understanding of and experience working closely with product, creative, design, and performance marketing functions.
• Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
• Ability to discern what good creative, design, content and marketing looks like and articulate why.
• A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics.
• Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners.

We are open to candidates in multiple locations, but we ask that you are able to work Pacific Time Zone work hours as needed. This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc.

has a registered entity.  for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to…