Senior Marketing Specialist

The Senior Marketing Specialist role focuses on performing a broad range of complex marketing support tasks. This role works closely with senior leaders supporting sales/marketing and business development efforts, including proposal tracking; creation of persuasive proposals, presentations, and marketing materials; and maintenance of systems and tools to promote overall efficiency and effectiveness.

• Partner with Sales Leaders and pursuit teams to advance our position and deliver proposals that resonate with our clients responsibilities include coordinating all elements of pursuits such as strategy development, messaging, content development, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, with a strong focus on efficient and timely production. Ability to direct and lead interview preparation and coaching of technical staff as required.
• Partner with CSMs to understand and respond to client requests, needs, meetings, and events. Provide general business development support to facilitate client contact, including assembling information packages; connecting CSMs to other clients, experts, and opportunities within the organization; organizing client workshops and special events; and maintaining marketing files.
• Coordinate with other marketers and senior technical staff to implement growth strategies. Support communications and branding efforts to enhance BC's position in the market. Provide planning support for regional conferences to maximize presence and investment.
• Facilitate client service team and pursuit-related meetings, including working with external teaming partners.
• Manage processes to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. Provide timely entry of accurate and complete opportunity information and products in company tracking system. Contributes to/provides training on best practices. Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness.
• Support higher level marketing and sales efforts with strategic messaging and detailed competitor research and analysis.
• Perform competitiveness research and analysis to enhance competitive advantage.
• Maintain marketing information systems, ensuring accurate data and information are available for strategy development, including maintenance of sales funnel.
• Plan for industry conference engagements and marketing-related events to increase exposure and networking opportunities.
• Lead the development of proposals, effectively articulating the organization's value proposition.
• Facilitate interview coaching and development to ensure consistent and powerful messaging.
• Flexibility to adapt and execute various additional assignments based on evolving needs.

• May provide mentorship, guidance, support, and knowledge-sharing to help less experienced team members develop their skills and grow within their roles.

• Strong understanding of marketing principles and tactics.
• Proven ability to conduct competitor research and analysis.
• Strong proficiency in proposal development and strategic messaging.
• Skilled in maintaining sales funnel management and data management.
• Strong written and oral communication skills to effectively convey strategic messaging.
• Strong proficiency in using marketing information systems.
• Proficiency in the planning and execution of conference engagement strategies.

• Typically, a minimum of 4 years related work experience inclusive of proposal development and sales funnel management.
• Experience in conference engagement planning and client development strategies.

• A bachelor's degree in marketing, business or a related field is required.

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The anticipated starting pay range for this…