Municipal Marketing Representative Job Hialeah area,Florida USA,Sales

The Municipal Marketing Representative provides for the short‑and long‑term growth of WP revenues through superior business development, communication, relationship building, client retention and team selling efforts. Through established partnerships and a high degree of interaction with municipal industry influencers, governmental officials and key strategic partners, new contracts are acquired and/or existing contracts extended for the collection, processing, transportation and disposal of solid waste and recyclables.

The Municipal Marketing Representative uses conceptual/strategic selling skills to understand economic and buying influences that best respond to decision maker expectations. Sales opportunities are targeted, qualified, responded to, negotiated and successfully closed. This position supports the prospecting efforts for all major potential clients within the municipal sector. Additionally, sales efforts are closely aligned with WP marketing resources to create differentiating proposals, bids and RFPs.

ESSENTIAL

JOB FUNCTIONS

Develop maximum potential sales volume and profitability from municipal markets within the defined regional territory.

Participate in short‑ and long‑term strategic market and sales planning.

Account for increasing WP market share and ensuring sales plans for the territory are aligned and accomplished in accordance with company mission and established goals.

Leverage strategy assessments, planning, and cross‑functional interaction to achieve a high degree of internal and external client satisfaction.

Drive acquisition and retention of governmental (city and county) contracts by maintaining critical relationships with elected officials, appointed staff and others influencing municipal contract decisions.

Maintain close and active relationships with elected and key officials; attend commission and council meetings frequently.

Seek every opportunity to increase market share, revenue and profitability by securing new contracts and additional services, gaining support of decision‑makers and attending to all critical buying influences.

Assist clients and act as a consultative industry expert.

Develop bid and RFP submittal packages and ensure that proposals meet all specification requirements, required pro‑forma and superior level of professional quality in appearance and content.

Interface with WP executives, managers, associates and customers to target opportunities and aggressively pursue viable leads.

In partnership with key stakeholders (e.g., RVP, Regional Financial Controller, Municipal Sales/Marketing leader, SVP Marketing) participate in closing significant contracts through aggressive negotiation, competitive pricing and proactive adherence to defined sales strategy.

Periodically initiate the audit of municipal billing records, franchise fees and house counts in partnership with finance to ensure prices are correct and billed in accordance with established contracts.

Stay directly involved in complaint resolution as expressed by municipal staff and key officials.

Actively participate in community events and activities where applicable to promote WP’s differentiable difference (e.g., Local League of Cities, Keep America Beautiful affiliates, community cleanup events, civic associations, local charitable organizations).

Keep management apprised of political activities and elections which may impact WP, Region, and/or Division.

Monitor council or commission agendas for solid waste issues for relevant cities and counties.

Prepare and submit all monthly/progress reports and customer relationship management data as required by management.

Identify and coordinate with SVP Marketing opportunities for press coverage, need for collateral literature, advertising, and sponsorship recommendations.

Research and stay current regarding competitor services.

Acquire and monitor competitor’s municipal contracts and their status.

Use a standard format or sales automation tool for maintaining status of sales activities.

OTHER JOB RESPONSIBILITIES

Attend and participate in corporation‑sponsored training courses as assigned.
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