Assistant Director of Admissions

Assistant Director of Admissions

The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student‑to‑faculty ratio and offers more than 150 undergraduate and graduate majors.

• Bachelor’s degree in student counseling, communications, education, business or public relations, marketing, or other related field from a regionally accredited institution.
• Experience with and ability to operate independently, exercising independent judgment and discretion with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that are appropriate, timely, and defensible.
• Ability to work as a member of a team with a flexible attitude.
• Willingness to work select evenings and weekends.
• Strong oral presentation and written communication skills.
• Highly organized.
• Successful completion of background investigation prior to employment.
• Valid driver’s license and ability to rent vehicle.

• Prior recruitment experience at a four‑year institution.
• Experience in college recruitment or related experiences in counseling, sales, marketing, public relations, communications, or education.
• Effective, empathetic, and engaging communicator.
• Experience as a Student Ambassador, Resident Assistant, Orientation Leader or similar student role.
• Strong computing skills and efficiency utilizing computing applications on various systems and programs (e.g. Microsoft Office Suite, Banner, Google Apps, spreadsheets, etc.)
• Commitment to student‑centered quality customer service.
• Experience using various social media platforms.
• Highly motivated to share a love of Appalachian.
• Ability to be adaptable and flexible with a sense of humor.

• The Assistant Director is a twelve‑month exempt (EHRA) position at App State Hickory Campus who leads and assists in the coordination of Appalachian State University’s recruitment of prospective undergraduate students.
• Planning and assessing strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian.
• Counselling prospective students and their families in their college search process and their transition from high schools, 2‑year institutions, or other 4‑year institutions to Appalachian State by providing information and assistance about the admissions and financial aid process, academic programs, campus visitation, and housing.
• Building relationships with and serving as a primary contact for high school and independent counselors as well as 2‑year college advisors.
• Serving as a territory manager by planning, executing and assessing all recruitment operations (on and off campus) necessary to meet recruitment and enrollment goals within an assigned geo‑market.
• Assisting with planning and/or implementation of general on and off‑campus recruitment and yield events throughout the cycle.
• Traveling extensively to high schools and attending college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
• Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni and other key influencers in the recruitment process within the assigned geo‑market.
• Conducting extensive outreach and relationship and conversation‑building activities (via in‑person…