Senior Creative Director, Brand Lab Studio

Purpose Brands is seeking a Senior Creative Director, Brand Lab Studio to lead the company's in-house creative services group serving Orange theory Fitness, Anytime Fitness, Waxing the City and The Bar Method. This leader will set creative standards for the work, guide a multidisciplinary team, and build the operating model required to deliver distinctive, effective creative across a complex multi-brand portfolio. The role combines two equally important responsibilities: creative leadership and studio operations.

The Senior Creative Director will direct brand, campaign, content and production work while also owning how work enters the studio, how it is prioritized, how resources are allocated, when external partners are engaged, and how capacity and throughput are measured.

Brand Lab Studio sits within Purpose Brands' central Centers of Excellence. The Senior Creative Director will partner closely with brand marketing leads, Growth Marketing, Media, CRM, PR & Communications, Research & Insights, Digital Strategy and external agency partners to raise the quality, speed and commercial effectiveness of creative output. This is a senior enterprise role for a leader with strong creative taste, operational discipline, executive presence and the ability to build a studio culture that people want to work in and want to work with.

Purpose/Impact: (Duties & Essential Functions) Creative Direction & Craft:
Set and hold a high creative standard across everything Brand Lab Studio produces, including brand, campaign, content, design and production work. Lead integrated campaign ideas and new-product go-to-market creative from concept through delivery. Provide clear, actionable direction to designers, copywriters, editors, producers and creative partners, knowing when to guide, when to challenge and when to empower the team to move.

Studio Operations & Delivery:
Own how the studio runs day to day, including intake, briefing, scheduling, prioritization, resource allocation and delivery. Lead the project management function and implement workflow systems that improve speed, clarity, quality and accountability. Build trusted visibility into utilization, capacity and throughput so resourcing decisions are based on evidence rather than instinct. Resourcing, Production Partners & Freelance Capacity:
Manage workload and staffing across the studio, including decisions about what should be produced in-house and what is better supported by external production vendors, freelance creatives or agency partners. Own related scopes, relationships and budgets, and develop the staffing model the function needs to serve the portfolio effectively. Brand, Agency & Executive Partnership:
Serve as the senior creative voice with brand marketing leaders and the marketing leadership team. Help teams write sharper briefs, evaluate work honestly and select the right creative approach or partner for the job. Collaborate with external agencies as a senior peer, bringing a clear creative point of view while respecting brand-level ownership and decision rights. Systems, Tooling & AI-Assisted Production:
Develop and execute a practical roadmap for creative tooling, workflow and AI-assisted production that improves quality, speed and consistency. Strengthen the content supply chain from brief to creation, adaptation, localization, versioning, review, release and storage, with appropriate guardrails for brand integrity, rights and governance. Team, Culture & Measurement:
Hire, develop and retain excellent creative, production and project management talent. Build a studio culture defined by craft, curiosity, collaboration and commercial impact. Define what good and effective work looks like in partnership with media, Research &…