Specialist, Paid Search

Role Overview

As a Paid Search Specialist, you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You will build high‑quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/BlissPoint), and continuously document and improve your workflows.

This role is fully remote.

• Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade‑offs and clarifying questions early.
• Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.
• Operate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.
• Pull and interpret Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) to inform day‑to‑day optimizations; log issues and feedback to product/analytics channels.
• Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
• Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
• Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.
• Manage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non‑converting spend; close the loop with documented learnings.

• Experience:
  
  2–3years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
• Platform fluency:
  Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/Spy Fu).
• Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
• Communication and collaboration:
  Clear written/verbal status updates; cross‑functional teamwork in a Pod; receptive to coaching and able to manage up.
• Certifications:
  
  Google Search & Shopping (or completed in the first
  60days). Additional Google certifications are a strong advantage.
• Key Performance Indicators:
  Delivery excellence (on‑time, accurate launches and reporting; clean QA); efficient growth support; waste reduction; product/AI usage; experimentation; collaboration & communication.

Unlimited PTO, fully remote environment, and flexibility to take the time you need, when you need it. 20 paid holidays, multiple long weekends, comprehensive healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts), retirement match up to 4% of your contributions at 100%, perks and wellness initiatives (Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity), parental leave (Birthing parents 16weeks 100% pay;

partners
12weeks), and learning and development programs.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

FLSA Classification:
Exempt