BI Analyst II

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Business Intelligence Analyst II to join its analytics team. This role focuses on understanding business questions, analyzing data, and delivering insights to support data‑driven decision making across the organization.

• Analyze business questions and communicate findings through briefs, presentations, reports, or other media.
• Clarify and document the questions, how findings may be used, and the analysis approach.
• Conduct impact analyses to deepen understanding of business performance, the member experience, and fitness results.
• Develop simple deterministic models that project outcomes based on observed relationships (e.g., break‑even projections).
• Create reports and dashboards for end‑to‑end problem spaces such as website performance, lead conversion, or studio portfolio analysis.
• Prepare internal and external documentation and training on analytics products, including dashboards, reports, KPIs, source data collection and transformation, data lineage, and suggested use cases.
• Develop end‑user applications with low‑code tools to surface actionable insights, capture data, or execute analytics‑driven workflows.
• Collaborate with data engineers to augment existing datasets with metrics and categorizations that support common business questions and publish appropriate reports.
• Build the knowledge base of data‑informed insights, document findings, and promote those findings through internal channels.

• Collaborate with data engineers on the design of “last mile” datasets for domain‑specific analysis.
• Efficiently use BI platform features to develop reports and dashboards.
• Apply analytic methods such as variance analysis, sampling, correlation, and causality analysis to answer business questions.
• Effectively frame and ask clarifying questions to understand context and business objectives.
• Propose logical, coherent inquiry paths and present findings in an easy‑to‑understand manner.
• Validate conclusions and incorporate feedback from senior analysts or managers.

• BS/BA in computer science, statistics, mathematics, business administration, economics, or related field with a focus on logic and quantitative analysis.
• 3‑5 years of experience in reporting and analysis.
• Proficiency in querying and manipulating data using SQL, including subqueries, window functions, analytic functions, and regular expressions.
• Experience with Power BI, Tableau, or comparable reporting platforms.
• Basic understanding of statistics (sampling, statistical significance).
• Experience with Python, R, or other statistical programming languages.
• Strong organizational skills, ability to contextualize work, and effective communication of findings.
• Good interpersonal skills and curiosity about the industry.

Salary Range: $90,000 – $115,000 per year.

• Medical, Dental and Vision Coverage
• Hybrid Work Environment (remote optional Fridays; on‑site Monday‑Thursday)
• Life and Disability Insurance
• Unlimited time off + paid holidays (Fridays off between Memorial Day and Labor Day)
• 401(k) Savings Plan with 4% matching
• Coaching and therapy sessions; mental health benefits
• Brand discounts and reimbursements
• In‑house workout facilities
• Professional development opportunities
• Team building and employee engagement activities

Purpose Brands is committed to fostering a culture that embraces diversity, equity, and inclusion across all aspects of the organization.

Purpose Brands provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. Discrimination of any type will not be tolerated.