Business Analyst, Digital Asset Management

Job in High Point, Guilford County, North Carolina, 27264, USA

Listing for: 6AM City, LLC

Full Time position
Listed on 2026-06-18

Job specializations:

IT/Tech
Data Analyst, Digital Media / Production, IT Business Analyst, Technical Writer

Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR

Job Description

Must have digital asset management experience; high preference. Able to work through the “chaos” of a digital asset management system and create a cohesive strategy for the team based on a successful roadmap.

70% of this job will be updating the product roadmap and user stories; 30% will be dealing with stakeholder management, helping establish trainings for digital assets (DAM). Candidates must have experience “owning" the roadmap, defining user stories, establishing trainings, and documentation. You must feel comfortable developing and determining this DAM strategy and working within a small but mighty team to ensure successful utilization.

Sitting in the Marketing Operations team; must have experience working within digital asset management and utilizing project management software to provide within an agile environment. This team utilizes JIRA (not required, but definitely nice to have.)

Responsibilities

Administer the digital asset management system (e.g., user management, creating new fields, etc.).

Establish and maintain best practices in digital asset management.

Enable end users to find and operationalize content.

Work with other librarians to publish new content and archive expired content.

Manage metadata completeness and accuracy across all assets.

Contribute to the overall marketing taxonomy and metadata strategy.

Collaborate with stakeholders and the global marketing workflows analyst to streamline and automate as much of the content lifecycle management process as possible.

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