Media Manager

Job Description

Company:

Driven Brands

Media Manager will be responsible for the tactical execution, performance monitoring, and operational management of paid media campaigns. This role ensures campaigns launch accurately, run efficiently, and deliver against performance benchmarks.

Working closely with the Brand teams, media agencies, analytics, CRM, and website teams, the Media Manager oversees campaign setup, pacing, optimization, and reporting. The role focuses on day-to-day campaign excellence, performance monitoring, and executional quality, while escalating risks and strategic opportunities to the Director of Media. This role is ideal for a media practitioner who can work cross-functionally to connect media data and performance to drive cars per day.

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

• Media Campaign Implementation and Monitoring
• Media Processes and Documentation
• Cross-functional Internal and External Collaboration

• Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations
• Monitor budget pacing and delivery to ensure campaigns remain within spend targets
• Identify and implement in-flight optimizations within established guardrails
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings

• Track campaign performance against defined benchmarks and KPIs
• Monitor in-flight results and flag performance trends, risks, and opportunities
• Ensure budget pacing remains within acceptable thresholds (e.g., ±5%)
• Escalate performance issues, optimization opportunities, or operational risks to the Director of Media

• Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels
• Partner with internal analytics team and external agencies to support:
• Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
• Performance insights
• Test design analysis and readouts

• Ensure brand goals and direction are implemented by media agency
• Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals
• Partner with Media ops on audience segmentation, suppression strategies, and retargeting usage
• Working with Media ops, ensure proper tagging, tracking, and audience integration across campaigns
• Maintain strong coordination with internal teams and agency partners to ensure operational alignment