Counselor - Admissions (Virtual Recruiter

Job :

298521

GHC - Cartersville Instr. Site

Full Time

Regular

Georgia Highlands College is a multi-campus, state college member of the University System of Georgia. Founded in 1970 as Floyd Junior College, it now serves more than 6,000 students in Northwest Georgia and Northeast Alabama across its five locations in Rome, Cartersville, Marietta, and Dallas. GHC currently offers over 30 areas of study with associate degree and bachelor's degree options both in the classroom and online.

We are a growing and progressive institution with opportunities for great employees to grow in a fast‑paced and challenging work environment that encourages employee wellness and overall success. Our combined efforts at GHC have led to numerous awards, honors, and countless stories of success for students and employees.

This position is responsible for the virtual recruitment of students for Georgia Highlands College. This role requires a highly creative, digitally savvy individual who can connect with prospective students in authentic and compelling ways online.

• Understands, supports, and carries out the college's mission, vision, and values and complies with mandates and regulations of government and accrediting bodies
• Implements recruitment strategies for prospective students virtually, including social media and website build
• Coordinates activities with all campuses and community partners
• Provides prospective students, high school counselors, and community partners with information concerning the admissions process, admissions decisions, orientation, registration, and financial aid processing on all social platforms
• Coordinates and provides virtual campus/instructional site tours to prospective students
• Conducts workshops and coordinates special events and activities designed to boost enrollment
• Tracks prospective students through the enrollment pipeline
• Utilizes technology to track prospective and applied students through the application and enrollment process
• Provides outreach and communication to prospective and applied students through the application and enrollment process
• Performs other duties as assigned
• Develop engaging, visually appealing, and shareable content for social media to attract prospective students
• Build and maintain a personal "voice" for the college on social platforms while promoting programs and events
• Leverage trends and creative storytelling to increase reach and connection with prospective students

• Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field
• Experience sufficient to thoroughly understand the diverse objectives and functions of the subunits in the division/department in order to direct and coordinate work within the division/department
• Possession of or ability to readily obtain a valid driver's license for the type of vehicle or equipment operated

Six months or more of experience with admissions, social media, or marketing

$19.23 per hour

• Resume
• Cover Letter
• Transcripts

• Strong understanding of social media trends, engagement strategies, and audience building
• Ability to create compelling digital content, including graphics, short-form videos, and interactive posts
• Knowledge of federal, state, and institutional policies and procedures related to admissions and student enrollment
• Knowledge of admissions requirements
• Knowledge of GHC programs of study
• Knowledge of college policies and procedures
• Knowledge of computers and job-related software programs
• Skill in the analysis of problems and the development and implementation of solutions
• Skill in oral and written communication
• Understands the trends of social media and electronic recruitment

Applications will be reviewed as received.

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