Vice President of Marketing

# Vice President of Marketing## •### @carolinacorefc

Posted on 2/19/2026
• Full-time##

Job Description
** Vice President of Marketing
**** Carolina Core FC
**** Position Overview
** Carolina Core is seeking a strategic, innovative, and highly collaborative Vice President of Marketing to lead brand development, audience growth, and fan engagement across Carolina Core FC and future sports and entertainment initiatives.

This leader will shape the way the Carolina Core shows up in the region — elevating it as a premier destination for live events, community connection, and unforgettable experiences. The role goes beyond campaigns and KPIs; it’s about building a movement that inspires regional pride, belonging, and long-term audience loyalty.

The VP of Marketing will oversee all aspects of brand strategy, digital and social media, content creation, fan experience marketing, advertising, promotions, and data-driven audience development. This individual will work cross-functionally with ticketing, sponsorship, merchandise, stadium operations, community engagement, and the senior leadership team to ensure marketing efforts are integrated, aligned, and deliver measurable ROI.
** Key Responsibilities
**** Marketing Strategy & Leadership
*** Develop and lead a bold, integrated marketing strategy that drives awareness, connection, and growth for Carolina Core FC and future affiliated properties.
* Build annual and multi-year marketing plans aligned with organizational goals, revenue priorities, and audience expansion.
* Serve as a strategic partner to business leaders across ticketing, partnerships, merchandise, and operations.
* Build, mentor, and manage a high-performing marketing team that thrives on creativity, collaboration, and accountability.
** Brand Management & Creative Direction
*** Steward and evolve the Carolina Core brand, ensuring clarity, consistency, and cultural resonance across all touchpoints.
* Lead the development of brand architecture and identity for new sports and entertainment properties as they launch.
* Oversee creative direction, visual identity, and content standards to protect and strengthen the brand.
* Ensure marketing embodies the spirit, values, and aspirations of the Carolina Core region.
** Storytelling, Content & Public Narrative
*** Lead a storytelling strategy that amplifies the voices, moments, and experiences that define the Carolina Core community.
* Oversee content production (video, photography, features, digital storytelling) that builds emotional connection and expands audience reach.
* Guide PR and communications efforts to shape public narrative and elevate the profile of Carolina Core properties.
* Ensure all content reflects authentic community connection and reinforces brand identity.
** Fan Engagement & Experience Marketing
*** Design and execute initiatives that turn curious audiences into loyal fans and community advocates.
* Partner closely with event operations and game/event presentation teams to create memorable, high-impact live experiences.
* Map and optimize the full audience journey — before, during, and after events — using data and creative insight.
* Build campaigns and activations that inspire excitement, connection, and repeat attendance.
** Community Connection & Regional Engagement
*** Champion marketing initiatives that root the Carolina Core in the community and celebrate local culture.
* Build grassroots outreach strategies, neighborhood-level engagement, and local partnerships that strengthen regional pride.
* Support cause-driven initiatives that reflect the values and commitments of the organization.
* Ensure community storytelling and relationship-building remain central to the brand.
** Advertising, Promotions & Revenue Alignment
*** Lead paid…