Copywriter II

This role develops compelling, strategic, and audience-centric copy across the full range of digital, social, and traditional channels. As an experienced individual contributor, the Copywriter II demonstrates strong conceptual thinking, sound writing judgment, and the adaptability to move fluidly across brand voices, managing projects from brief through final delivery with minimal supervision. The work plays a critical part in delivering creative solutions that support client objectives, strengthen brand storytelling, and elevate the agency's creative output.

You take ownership of your work and outcomes, proactively identify challenges and opportunities, collaborate across cross-functional teams, and contribute to improvements in creative processes and team effectiveness. This position reports to the Associate Creative Director, Copywriter.

The Sales Factory culture is based on the mantra Love to Learn! Love to Win! We are looking for team members who share the same enthusiasm to instill this mantra in their personal and professional lives. We encourage all team members to work collaboratively and share their unique expertise, skills, and experiences to achieve our clients' goals. We look for problem solvers who are willing to do the extra legwork to get the  win,  resourceful people who value the combination of data and creativity to solve business problems, and those who are excited to challenge the status quo.

Our curiosity drives us to learn more each and every day, and we are always open to new ideas and concepts!

In general, Sales Factory working hours are Monday
- Friday, 8:30 am - 5:30 pm. At the Sales Factory, overall, we operate in a hybrid work environment where the majority of the team reports to the office on Tuesdays and Thursdays and works remotely Mondays, Wednesdays and Fridays. This position will report t o our Greensboro office in alignment with our hybrid schedule.

• Independently develop clear, compelling, strategic, and audience-focused copy across web, social, email, e-commerce, print, and other relevant channels.
• Craft platform-native social media copy that drives engagement and reflects current trends, formats, and best practices across major channels.
• Own assigned copywriting projects from creative brief through final delivery, ensuring work is completed accurately, effectively, and on time.
• Translate creative briefs, client objectives, audience insights, and strategic direction into compelling messaging and creative concepts with minimal supervision.
• Demonstrate strong conceptual thinking, originality, and sound creative judgment across a range of client assignments and business objectives.
• Develop messaging that reflects a deep understanding of client brand voice, positioning, audience segmentation, and communication goals.
• Confidently adapt tone, style, structure, and messaging across different brands, audiences, industries, and platforms.
• Conduct research on client industries, audiences, competitors, products, services, and emerging trends to strengthen creative recommendations.
• Use data, research, audience insights, and performance information to inform messaging decisions and improve creative effectiveness.
• Collaborate closely with Art Directors, Designers, Marketing, Digital, Insights, and other cross-functional partners to develop integrated creative solutions.
• Serve as a reliable creative partner by communicating clearly, anticipating needs, and helping maintain alignment across stakeholders.
• Manage multiple projects and competing priorities independently, proactively communicating risks, resource needs, or timeline concerns before they impact…