Head of Marketing-Caracole

Reports to: President, Caracole
Location: Greensboro / High Point, North Carolina

Reports to: President, Caracole
Location: Greensboro / High Point, North Carolina

Caracole is a global luxury furniture brand known for sophisticated design, distinctive materials, exceptional finishes, and an expressive approach to modern living. With a presence in more than 60 countries, Caracole serves interior designers, retailers, trade partners, and consumers who look to the brand for products that are imaginative, relevant, and beautifully crafted.

Caracole is part of the Vivet family of brands, which also includes A.R.T. Furniture, Jonathan Charles, and Rowe Furniture.

The Head of Marketing is the senior marketing leader for Caracole, reporting directly to the President and serving as a key member of the brand leadership team. This individual will shape and advance Caracole's global marketing strategy and brand expression across more than 60 countries.

Executive & Brand Leadership. Serve as the principal marketing advisor to the President and senior marketing voice on the Caracole leadership team. Bring informed perspectives on the customer, marketplace, competitive environment, emerging trends, brand opportunities, and marketing performance to broader business strategy and decision-making.

Brand Strategy & Stewardship. Lead the evolution of Caracole's global brand strategy, positioning, voice, visual identity, and customer experience. Translate business objectives into strategies that strengthen brand equity, increase engagement, support profitable growth, and differentiate Caracole in the global luxury furnishings marketplace.

Integrated Marketing. Develop and lead annual and seasonal strategies across digital, social, email, web, trade, PR, print, events, showrooms, and other relevant channels. Build integrated campaigns around product introductions, collections, markets, partnerships, and key brand initiatives for B2B and B2C audiences.

Creative Direction & Visual Storytelling. Set the creative standard for Caracole's visual expression. Lead and influence photography, video, styling, art direction, CGI/3D imagery, graphic design, digital assets, catalogs, collateral, and campaigns, ensuring every expression reflects the brand's luxury positioning.

Digital, E-Commerce, Search & Social. Lead Caracole's digital brand experience across , trade/designer platforms, e-commerce, UX/UI, digital advertising, email, and emerging channels. Drive modern search and discovery strategy across SEO/SEM as well as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), recognizing how consumers increasingly discover brands and products through AI-driven search, answer engines, and assistants. Own the global social strategy, including organic and paid social, content, creators/influencers, community engagement, social listening, and performance analytics.

Communications, PR & Brand Relationships. Lead communications and public relations strategy and cultivate relationships with design media, editors, influencers, designers, industry organizations, and strategic partners. Oversee media opportunities, product storytelling, awards, executive communications, partnerships, and initiatives that build brand credibility and visibility.

Consumer, Market & Trend Intelligence. Build a disciplined approach to understanding the Caracole customer and changing luxury marketplace. Monitor consumer behavior, competitive activity, design movements, fashion, hospitality, architecture, materials, color, technology, and cultural influences. Translate research into clear, actionable insights for the business.

Analytics & Marketing Performance. Establish meaningful KPIs and executive-level reporting that connect marketing activity to business outcomes. Use customer data, digital behavior, campaign and social performance, market research, and competitive intelligence to continually refine strategy, investment, and priorities.

Global & Trade Marketing. Support Caracole's international presence with strategies and assets that preserve global brand consistency while recognizing regional and cultural differences. Partner with International Sales, distributors, retailers, designers, and sales representatives to strengthen the brand in key markets.

AI, Technology & Innovation. Bring an AI-first, genuinely AI-native approach to marketing leadership. Continuously experiment with how…