Marketing Associate

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for assigned regions. Initiates and executes key components of the marketing plan including independent execution of trade shows and customer facing promotions/promotional activities.

• Responsible for Demandbase for assigned regions.
• Coordinates Marketo operations (as well as marketing activities - newsletters, emails).
• Responsible for the Drift for assigned regions.
• Manages social media platforms specific to assigned regions (XING, Elevate, etc.).
• Manages CE database reports, audits and lead management.
• Coordinates web updates (Word Press) and web reports (GA).
• Drafts marketing content (newsletters, internal documents, etc.) as needed.
• Manages trade shows.
• Manages Mission Critical podcast recording for assigned regions.
• Ongoing and Ad-Hoc project management tasks such as:
  Code club, business cards portal, collateral, Sigstr planning, etc.
• Analyze performance data from email, display, paid social, website, and events.
• Assist with integrating Marketing technology stack.
• Help create content to support online visibility.
• Drafts marketing website content as needed.
• Other duties as assigned.

• A passion for B2B Marketing and IT/technology
• Knowledge of, or desire to learn marketing digital tools and techniques
• Solid computer skills, including MS Excel and Power Point
• Strong organizational and planning skills
• Experience creating email marketing campaigns.
• Ability to build effective relationships at various levels of the organization to drive results and provide excellent service.
• Strong understanding of HTML.
• Works well with a cross-functional team and have a strong understanding of lead generation.

• Familiarity with Microsoft Dynamics sales flow is preferred.
• Understanding of digital marketing channels such as PPC, organic search and display advertising is preferred
• Experience with Act-On automation tools is preferred

• A Bachelor's Degree in Marketing, Communications or related field or equivalent qualification

• 5%

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for the Marketing department. Initiates and executes key components of the Digital Marketing plan including assisting with Marketing Operations, performance reporting and content development.

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