Social Media Strategist

Razny Jewelers is seeking a creative, detail-oriented Social Media Strategist to lead our brand’s social media presence. This role will focus on content strategy, creation, social media management, reporting, and community engagement to drive brand awareness, audience growth, and engagement across all social platforms. The ideal candidate is an expert in social storytelling, understands platform-specific best practices, and can seamlessly blend creative content with data-driven insights to optimize performance.

Reporting to the director of marketing, this is a hands‑on role with no direct people management responsibilities.

• Lead competitive and industry analysis to identify content trends, gaps, and opportunities that inform strategic direction.
• Develop, own, and execute Razny Jewelers’ social media strategy and planning, ensuring alignment with integrated marketing initiatives and growth goals.
• Identify and activate key brand, industry, and cultural moments by monitoring real‑time platforms and cultural trends to drive relevance, reach, and engagement while maintaining brand standards.
• Monitor and adapt to evolving algorithms, platform updates, and new technologies, including the role of LLMs in social strategy, to maximize organic performance.

• Partner with management to define and uphold standards for brand voice, visual identity, messaging, and compliance across all social channels.
• Collaborate with the marketing team to ideate and produce video, graphic, and photographic content that reflects the luxury positioning of the Razny brand.
• Ensure a cohesive and polished visual presence across all channels, including profiles, timelines, and related digital layouts.

• Plan, produce, and publish high‑impact content (including text, imagery, short‑ and long‑form video, reels, carousels, stories, and infographics) across all major social platforms to support key Razny initiatives, partner campaigns, events, launches, marquee moments, and seasonal storytelling.
• Own day‑to‑day management of all social media channels, including Instagram, Tik Tok, Facebook, Pinterest, Linked In, You Tube, Threads, and emerging platforms.
• Capture content at photo and video shoots, including hands‑on shooting and editing.
• Write engaging, on‑brand copy for captions, stories, and posts, tailored to platform nuances and audience behavior.
• Manage the social content calendar, scheduling tools, and publishing cadence.

• Develop and execute a community management strategy across key platforms, including Instagram, Reddit, and You Tube.
• Actively manage real‑time engagement across comments, DMs, mentions, and tags while monitoring customer feedback, reviews, and community sentiment to address concerns, inquiries, and reinforce a positive, consistent brand experience.
• Establish and maintain guidelines for community management, moderation, escalation, and response standards.
• Lead social listening and reputation management efforts, including response protocols.
• Identify, cultivate, and engage brand advocates, employees, and partners to encourage user‑generated content and community growth.

• Define and own KPIs and performance metrics for all social media initiatives.
• Track, analyze, and report on post‑ and channel‑level performance, including engagement, reach, follower growth, content effectiveness, conversion, and ROI, using analytics tools such as Meta Business Suite, Google Analytics, Sprout, and Agora Pulse to identify trends, opportunities, and gaps.
• Optimize posting cadence, hashtags, CTAs, and format based on performance data.
• Oversee the development of performance dashboards and reporting, translating data into insights, and optimizing content tone, timing, format, and distribution.

• Partner with marketing, creative, sales, service, and client service teams to ensure consistent messaging and a seamless brand experience across all touchpoints.
• Collaborate with paid media and digital advertising teams to align organic social efforts with paid campaigns, maximizing impact,…