Digital Marketing Lead

Experience Level: Mid-Level (3–5+ years)

Reports To: Marketing Manager

Location: Columbus, Ohio

We are looking for a results-driven Digital Marketing Lead to direct our digital advertising strategy across paid and organic platforms while managing vendor relationships that drive measurable growth. This role owns the execution and optimization of paid media (Google Ads, Bing, You Tube, and Paid Social) and any third‑party digital marketing partnerships, including Google, Meta, Angi, and Home Advisor.

You’ll be the go‑to expert for digital campaign performance, ad spend strategy, and vendor relations—ensuring all channels are aligned, optimized, and driving quality leads across plumbing, HVAC, and electrical service lines. This is a mid‑level role requiring both strategic thinking and hands‑on execution.

This is not a coordinator role — you’ll be managing budgets, reporting on ROI, and making real‑time adjustments that directly impact company performance.

• Lead Google/Bing Ads strategy (Search, Display, Performance Max, You Tube) with internal teams and any agency partners
• Manage and execute Paid Social campaigns across Meta, Google, and other platforms
• Continuously test and optimize bidding strategies, creative performance, targeting, and keyword performance
• Monitor daily ad performance to improve lead volume, reduce costs, and increase ROAS

• Oversee aspects of SEO strategy, including on-page optimization, technical audits, and keyword targeting
• Collaborate with internal content and video teams to ensure digital goals align with AdWords campaigns, blog, website, and social media efforts
• Maintain a consistent content cadence across platforms to support visibility and engagement

• Own day-to-day relationships with all digital vendors and lead‑gen platforms (Google, Home Advisor, Angi, Thumbtack, etc.)
• Act as the main point of contact for Google Ads and Meta advertising support teams
• Evaluate ROI, track CPL, and ensure lead quality standards are met

• Build and maintain weekly and monthly reports on lead volume, conversion rates, CPL, ROAS, and other KPIs
• Provide insights and recommendations to internal stakeholders and marketing leadership
• Guide strategic adjustments based on trends, capacity, and seasonal demand

• Collaborate with the Marketing Manager on monthly ad budget allocation across trades and markets
• Track spend pacing, adjust campaign budgets, and support quarterly forecasting

• 5+ years of experience in digital marketing, with a focus on paid media and vendor/partner management
• Strong track record managing Google Ads, Meta Ads, and lead generation platforms like Angi and Home Advisor
• Deep understanding of SEO principles and how they connect to content and paid strategy
• Advanced skills in analyzing digital performance data and turning it into an actionable strategy
• Excellent organizational and communication skills; able to manage multiple campaigns and partners simultaneously