Marketing & Communications Specialist

Description

This role is responsible for developing compelling written and visual content across multiple channels, supporting fundraising communications, managing digital platforms and telling the stories of the animals, people and programs at the heart of our work.

Individuals from all backgrounds and experiences are encouraged to apply. We value diverse perspectives and are committed to building an inclusive workplace where everyone feels respected, supported and empowered to contribute.

The Marketing & Communications Specialist will play a key role in executing marketing and communications initiatives across digital and print. This position requires a strong writer with experience creating content for nonprofit audiences, including social media, fundraising appeals, donor communications, marketing campaigns, newsletters and website content.

The ideal candidate is a thoughtful storyteller who understands how communications can inspire action, strengthen community engagement and support fundraising goals. They should be comfortable balancing strategic thinking with hands‑on content creation, including writing, graphic design, social media management and website updates.

• Write and edit engaging and mission‑focused content for a variety of audiences, including donors, supporters, adopters, volunteers, community members and partners.
• Ensure all communications align with organizational voice, messaging standards and brand guidelines.
• Collaborate with colleagues across departments to identify storytelling opportunities, promote organizational initiatives and ensure consistent messaging across communications.

• Create and manage content across social media platforms, including Facebook, Instagram, Tik Tok, Linked In and Nextdoor.
• Create and edit digital content, including photo, video and social media assets.
• Stay current on social media trends, platform updates, content formats and industry best practices.
• Monitor social media channels, respond appropriately to comments and messages and identify opportunities for connection.
• Track social media performance and identify opportunities to improve engagement and reach.

• Create and execute email marketing campaigns using Mailchimp.
• Develop content that strengthens donor relationships, increases engagement and helps spread the word about our programs and services.
• Monitor campaign performance and use data to help inform future communications.

• Partner with the Philanthropy team to create and execute fundraising campaigns that increase donor acquisition, retention and engagement.
• Write compelling donor‑facing content, including appeals, stewardship communications, impact reports, newsletters, sponsorship materials and event collateral.
• Develop communication strategies that support annual giving campaigns, major gifts, planned giving, events and special fundraising initiatives.
• Create mission‑focused stories that demonstrate impact and inspire philanthropic support.
• Provide editing and proofreading support for fundraising and development materials, including grant narratives, proposals, donor reports, sponsorship requests, stewardship pieces and other written communications to ensure accuracy, clarity and alignment with organizational messaging.
• Support the management and promotion of planned giving initiatives, including maintaining and updating Free Will content, developing donor‑facing communications and assisting with campaigns that increase awareness of legacy giving opportunities.
• Assist with the stewardship and activation of a small portfolio of corporate and cause marketing partnerships by developing co‑branded communications, promotional materials, impact stories and recognition content that support partner engagement and fundraising goals.

• Design marketing materials, social media graphics, flyers, signage and event materials.
• Maintain consistency with organizational branding and visual identity.
• Collaborate with teams across the organization to develop creative materials that…