Design Director, Brand and Creative Systems

About The Job

Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Design leader to own and operationalize the company's foundational visual language and product branding system. This role bridges brand strategy, product design, and creative execution, using AI as a core capability to scale output, accelerate iteration, and elevate consistency across the entire portfolio.

The Design Director will architect, govern, and scale the foundational visual identity and design systems that unify how Intel shows up across every touchpoint. This leader represents a new breed of creative: equal parts systems thinker, hands-on design practitioner, and AI-native operator who treats generative AI as a creative medium for accelerating iteration, increasing consistency, and expanding what brand systems can do.

They will connect design tooling, AI-assisted workflows, and governance so the visual system can be adapted and deployed more purposefully across the portfolio.

• Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems
• Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance into how those systems are built, maintained, and adopted
• Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings
• Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation
• Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver
• Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms that teams can query, apply, and extend independently
• Build reusable AI-driven templates, playbooks, and automations so teams across the company can scale foundational brand work without rebuilding systems from scratch
• Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions

• A forward-looking, AI-native perspective on design practice, with the ability to separate real capability from hype and apply AI where it creates genuine leverage
• Deep systems thinking, with the ability to identify patterns, consolidation opportunities, and architect scalable, AI-ready visual languages
• Hands-on fluency with generative AI and design tools as part of a thoughtful, intentional creative workflow
• A blend of creative vision and operational rigor, with reverence for existing brand equity balanced with the courage to evolve it through new technology
• Proven experience translating business and product strategy into actionable design strategy with measurable outcomes
• Exceptional storytelling and presentation skills, with the ability to influence and align executive stakeholders
• Comfort operating at the intersection of brand, product, and technology within a complex, global organization
• Ability to lead and develop distributed, cross-functional design teams, training them to operate confidently within the design language

This position is not eligible for Intel immigration sponsorship.

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

• Bachelor's degree in design, visual communication, fine arts or related discipline
• 9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization
• Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints
• Hands-on experience using generative AI and automation tools in a production design…