Data & Analytics - Senior Manager​/Manager, Analytics, Performance Marketing

THE TEAM

The mission of the Data & Analytics Department is to maximize the value of Aritzia’s data by making it available, insightful and actionable to foster a culture of data‑drive decision making.

As a member of the Data & Analytics (D&A) Department supporting the Digital division, you will be part of the team that bridges the gap between business strategy and data. As the Senior Manager / Manager, Analytics, Performance Marketing at Aritzia, you will combine your deep understanding of digital marketing and eCommerce with your passion for experimentation and masterful analytics skills to drive decisions that will create long lasting relationships with our customers and enhance outcomes for our eCommerce business.

And, with the skills you gain in this role, the opportunities are endless – from a rewarding career in Analytics to continued growth and development with Aritzia.

As the Senior Manager / Manager, Analytics, Performance Marketing, you will:

• Lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for your direct reports
• Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog
• Define measurement strategies to quantify the performance of various Performance Marketing initiatives

• Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making

• Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self‑service analytics, and synthesizing and presenting findings at all levels of the department
• Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights
• Interpret and analyze data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, Big Query/Big Query ML, and Google Co‑Lab (Notebooks)

The Senior Manager / Manager, Analytics, Performance Marketing has:

• Experience in Geo‑Experimentation and Incrementality Testing:
  Candidates should have a strong background in designing and conducting geo‑experiments to measure the impact of online advertising. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques
• Operational Efficiency and Continuous Growth:
  Commitment to operational efficiency and the ability to identify and implement process and system improvements to drive team and business results. Passion for continuous learning and development, with a dedication to growing oneself and elevating analytics acumen amongst the team and stakeholders
• Data‑Informed Decision Making:
  Ability to support and champion data‑informed decisions within the eCommerce and Performance Marketing teams. Experience in leveraging descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision‑making
• Collaboration and Leadership:
  Ability to collaborate fluently with cross‑functional partners and effectively lead a team of Data Analysts. Experience mentoring team members and leading a community of practice for Data Analysts throughout the Data & Analytics department
• Background in Paid Media, Performance Marketing, and eCommerce

The typical hiring range for this position is $135,000 - $185,000 per year. The final agreed upon salary may vary based on factors such as job‑related knowledge, skills and experience. Additionally, this position may be eligible for bonus.

We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon salary may be adjusted to reflect your individual qualifications.

Aritzia’s Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our…