Product Marketing Director

Product Marketing Director page is loaded## Product Marketing Director locations:
Hillsboro-ORtime type:
Full time posted on:
Posted Todayjob requisition :
R-5494

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues.

Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.
** Job Summary & Responsibilities
**** Role Overview
** This role is responsible for driving the product strategy for Onto Innovation’s metrology portfolio. As a senior product marketing leader, you will define the product, own the long‑term roadmap, and lead the global Go‑to‑Market (GTM) strategy to ensure successful penetration, adoption, and revenue growth across logic, memory, specialty and advanced packaging customers.

You will partner closely with Product Management, R&D, Applications, and Sales to translate market needs into product requirements, define competitive differentiation, and bring new capabilities to market with strong commercial success. This role is highly cross‑functional and strategically influential, shaping Onto Innovation’s product portfolio for future technology nodes.
** Why This Role Matters
** This position directly impacts growth, market share, and long‑term competitive advantage.

Onto Innovation’s metrology solutions give manufacturers actionable, high-fidelity measurements that tighten process windows, accelerate ramps, and improve yield from R&D through HVM. By integrating metrology insights with Onto’s Discover / Discover AI analytics, fabs can correlate device performance with process variation, drive advanced control strategies, and reduce cost of ownership.
** Key Responsibilities
**** Market & Competitive Strategy
*** Own the product marketing strategy for OCD metrology products, models, and software
* Translate customer requirements, competitive dynamics, and market trends into clear MRDs
* Lead prioritization of roadmap features, capabilities, and long‑term technology direction
* Partner with Product management, and R&D teams on feasibility, architecture, and program alignment and OCD roadmap
* Map the competitive landscape across metrology categories
* Identify whitespace and expansion opportunities across FEOL, BEOL, AP and specialty market
** Product Positioning & Messaging
*** Develop differentiated value propositions for OCD solutions
* Translate complex OCD modeling, sensitivity, and accuracy concepts into customer value
* Define messaging around CD accuracy, precision, throughput, model robustness, and CoO
* Own product positioning, naming, and messaging consistency across regions
** Go-to-Market Planning
*** Lead global GTM strategy for new OCD platforms, model enhancements, and node insertions
* Drive product launch execution in close partnership with regional account team
* Collaborate on pricing, packaging strategies for OCD products
* Support customer adoption strategies for high-volume manufacturing (HVM)
** Sales Enablement & Customer Engagement
*** Develop sales and technical enablement materials including value stories, application notes, and competitive battle cards
* Train sales, applications, and field teams on OCD positioning and competitive differentiation
* Support key customer engagements, escalations, and executive-level reviews at leading fabs
** Cross-Functional Collaboration
*** Partner with Product Management, Apps, and R&D to ensure execution against roadmap
* Align with Sales leadership on account strategies and strategic penetration
* Work with Finance to build business cases, revenue forecasts, and margin models
* Collaborate with Marketing Communications on GTM assets, campaigns, and external content
** Qualifications
*…