Manager, Audit & Tax Marketing

• East Brunswick, New Jersey, United States
• Orlando, Florida, United States
• Princeton, New Jersey, United States
• Red Bank, New Jersey, United States
• Saddle Brook, New Jersey, United States
• Whippany, New Jersey, United States

Withum is a place where talent thrives and where entrepreneurial energy plus inclusive teamwork equals exponential results. We offer endless opportunities for growth across industries and a chance to build a career that starts with you.

Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsor ships, and campaigns that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development.

• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.
• Developing and executing strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identifying high-impact sponsor ships, speaking opportunities, executive round tables, and networking events aligned with growth, target audience, and ROI goals.
• Managing sponsorship strategies of before, during, and after events to maximize engagement and pipeline impact.
• Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Fostering a collaborative, innovative, and results-driven team culture.
• Partnering across marketing, business development, creative, digital, content, operations, and communications teams.

• Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities.
• Strong executive presence and presentation skills.
• Experience managing vendors and external partners.
• Curiosity and adaptability in applying AI to improve marketing effectiveness, including copilot and automation platforms, to accelerate campaign and content development.
• Skilled in applying AI to competitive analysis, market and audience research, segmentation, and data-driven campaign planning.
• Effective prompt design, with the ability to evaluate, refine, and quality-check AI-generated outputs for accuracy, brand voice, and tone.
• Sound judgment in the responsible and ethical use of AI, including data privacy, client confidentiality, brand safety, and adherence to firm and professional governance standards.
• A continuous-learning mindset that stays current on emerging AI tools and best practices and champions practical, responsible adoption across the marketing team.

The compensation range for this position is $75,000-$95,000, salary will vary based on the candidate's location. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance.

Withum Smith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic…