Rental Sales Representative
Listed on 2026-05-09
-
Sales
Sales Representative, Sales Associate/Assistant, Business Development
Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries that our communities depend on, such as agriculture, construction, marine, and government.
Every member of our team plays a significant role in our success. Hawthorne Cat hires individuals who share our vision of building better communities with our customers and our values of Passion, Respect, Integrity, Dedication, and Excellence (PRIDE).
If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you’ve come to the right place! At Hawthorne Cat, we’re always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.
Job TitleRental Sales Representative
Reports toRental Sales Manager
Job SummaryUnder the general supervision of the Rental Sales Manager, the Rental Sales Representative is responsible for selling and renting new and used Caterpillar and Allied products. The representative establishes new customer relationships and provides support to existing customers to secure rentals and equipment sales, prepares rental and sales proposals, completes contracts, and coordinates equipment preparation. The representative is actively involved in the marketing of product lines in territory.
EssentialFunctions
- Attracts potential customers by studying competition, building relationships, obtaining referrals, organizing special marketing events, identifying needs, and explaining products and options.
- Assists customers in selection and application of equipment by pointing out product advantages, demonstrating proper use of equipment, representing the company’s interests, and updating the customer database in Sales Link.
- Ensures all business transactions are conducted in accordance with company policies.
- Prepares professional sales and rental presentations and quotations for customers.
- Completes sales and purchasing agreements by writing specifications and price changes, following up on loan applications and required paperwork, and ensuring customers are invoiced and payments are received.
- Prepares rental agreement, insurance form, invoicing, and all required documents to complete the transaction and collects payment when customer is a cash customer.
- Provides quality customer service by upholding the company’s vision and standards.
- Follows up on adjustments and corrections and coordinates information and requirements with support staff.
- Maintains professional knowledge by attending training classes, reviewing professional publications, establishing professional networks, benchmarking state‑of‑the‑art practices, and participating in professional societies.
- Prepares reports by collecting, analyzing, and summarizing information and trends using full knowledge and utilization of Sales Link.
- Performs other duties as assigned.
- Must have a high school diploma or equivalent.
- Bachelor’s degree in marketing or business is preferred.
- Must have a valid driver’s license with a good driving record.
- Must have PC skills.
- Must have the ability to communicate clearly, both orally and in writing.
- Must have 2 years’ experience in rental material handling, heavy equipment sales, and capital goods retail sales and service.
- Must have excellent interpersonal and organizational skills.
- Must have a positive attitude and be a self-starter.
- Must have the ability and willingness to travel.
- Logistical experience preferred.
- Walking:
Moves about on foot, often through uneven terrain or up and down stairs. - Handling:
Seizes, helps, or works with hands. - Lifting:
Raises or lowers miscellaneous equipment parts, small tools, batteries, tampers, and other small equipment. - Reaching:
Extends hands and arms in any direction. - Stooping:
Bends body downward and forward by bending at knees or waist. - Standing:
Remains in standing position if required to perform various functions of the job. - Climbing:
In and out of equipment. - Vision:
Reads spec sheets, invoices, and…
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