Sales Representative

Summary An Automotive Salesperson assists customers to identify the proper vehicle for their current situation. Sells new and used vehicles while achieving and maintaining an appropriate level of gross profit and volume while delivering excellent customer service that helps build retention and operational growth.

Essential Duties Satisfies the transportation needs of new and used-vehicle purchasers.

Approaches, greets, and helps or directs any customer who enters the dealership showroom or sales lot, pleasantly and professionally.

Understands, implements, and adheres to the IK Auto group 7 Steps to the Sales Process.

Assists customers in selecting a vehicle by asking questions and listening carefully to their responses. Suggest alternative vehicles if necessary.

Understands the terminology of the automobile business and keeps abreast of changes in product technology, incoming inventory, features, accessories etc.

Provides thorough product information and demonstration to all prospects.

Offers Test Drives to all prospects. Follows dealership procedure to obtain proper identification from customer before test drive begins.

Exhibits a high level of commitment to customer satisfaction.

Utilizes dealership sales control and follow-up system.

Knows and understands the federal, state, and local laws which govern retail auto sales.

Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.

Knows and understands equity and values and can explain depreciation to the customer.

Ensures that the sales manager has an opportunity to meet each customer.

Turns 100 percent of closed deals to finance and insurance manager and presents properly completed paperwork (i.e., insurance information, trade title etc.).Ensure that sold vehicles are prepared for customer delivery (i.e., cleans vehicles, fills gas tank, and ensures all features are operational) prior to the customer’s arrival.

Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.

Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.

Schedules customer’s first service appointment.

Follow up on all post-delivery items, tag/title work, “we-owes,” and special requests to be sure that all customer expectations are met.

Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.

Maintains a prospect development and follow-up system with dealership

CRM system

Attend sales meetings and will be required to perform the training from time to time.

Helps with the used-vehicle inspection process.

Helps to keep the used-vehicle department neat and clean.

Maintains a professional business appearance.

Ensure that all trade documents are completed 100% correctly:
Buyer’s guide, as-is forms, not ready for sales ETC.Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.

Works with all departments to ensure that the dealership builds retention for operational growth.

Understands, implements, and adheres to Company Safeguards Policies.

Complete and remains current with all mandatory factory/manufacturing, safety compliance, Safeguard requirements, and cybersecurity training.

Meet or exceed KPI requirements from both the manufacturer and dealership.

ADDITIONAL DUTIES Assists DSD with the transportation of vehicles from the docks as needed.

Assists with transferring vehicles to other locations as needed.

Assists the Internet Marketing Manager and Management team with Sales Events.

Performs other duties as assigned by the Sales Manager or COO.QUALIFICATIONS To perform this job successfully, an individual must be able to satisfactorily perform each essential duty. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

EDUCATION and/or…