Head of Commercial Strategy, Pulse

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs.

Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at

We are seeking a Head of Commercial Strategy to work with the General Manager to establish Pulse, Sword's AI care for cardiometabolic health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota‑carrying sales role. This is a high‑impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization.

The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Pulse wins against every incumbent in the cardiometabolic space.

• Define and own the category narrative for AI‑powered cardiometabolic care, positioning Pulse as the definitive next‑generation solution that makes legacy point solutions obsolete.
• Build and maintain a comprehensive competitive intelligence operation against Hello Heart, Omada, Virta, Vida, Noom Med, Lark, and emerging entrants—understanding their positioning, pricing, clinical evidence, and client traction.
• Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.
• Create and evangelize the “why Pulse wins” narrative backed by clinical evidence, AI differentiation, outcomes‑based pricing, and total cost of care impact.
• Author thought leadership content—white papers, conference presentations, webinars, op‑eds, and industry panel appearances—to establish Pulse and Sword as the intellectual leader in cardiometabolic AI care.

• Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership— not through direct deal closing.
• Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.
• Create world‑class sales enablement materials—competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives—that give our sales teams an unfair advantage in every conversation.
• Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.
• Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close—without carrying a personal quota.

• Develop and execute the strategic playbook for transitioning existing Sword clients to the full Pulse cardiometabolic solution, ensuring a seamless narrative from movement health to comprehensive cardiometabolic care.
• Identify and prioritize cross‑sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.
• Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients.