Business Development Executive

General Purpose of Job

The Business Development Executive is responsible for generating revenue growth by proactively identifying, pursuing, and closing new business and new logo opportunities within the in-store marketing space. This role focuses on helping brands and retailers enhance the shopper experience through strategic signage, displays, and point-of-purchase (POP) solutions. By understanding client needs, retail requirements, and market trends, the Business Development Executive builds strong relationships, develops tailored pitches, curated proposals, and drives programs that support shopper engagement, in-store activations and ultimately conversion.

The position serves as a key connector between clients and internal teams to ensure high-quality, on-time execution of in-store marketing initiatives.

Opportunity Creation & New Logo Acquisition

• Proactively identify, generate and pursue new business and new logo opportunities with prospective retailers and brands for in store signage, display programs, seasonal merchandising, and POP campaigns.
• Develop and execute personalized outreach strategies (email, phone and social) to build relationships and generate qualified leads.
• Build and maintain a robust top of funnel pipeline through continuous prospecting and lead generation activities.
• Act as the primary driver of new account acquisition, ensuring a consistent flow of self sourced opportunities.

Pipeline Management & Advancement

• Own and maintain an active, well balanced sales pipeline, ensuring every stage from prospecting to closing is accurately documented in the CRM system including stage, forecast, close probability, stakeholders and critical details.
• Ensure sufficient pipeline coverage to meet or exceed sales targets.
• Advance opportunities through the sales cycle by securing meetings, conducting discovery, curating and pitching tailored solutions, delivering proposals and driving clear next steps.
• Identify and address pipeline gaps early, taking action to replenish or accelerate opportunities as needed.

Closing & Revenue Achievement

• Lead opportunities from initial engagement through negotiation and close, ensuring a smooth and compelling buyer experience.
• Prepare and deliver curated presentations, persuasive proposals and business cases aligned to customer objectives and pain points.
• Negotiate terms that drive revenue and margin while meeting customer needs.
• Consistently achieve or exceed quarterly and annual sales and revenue targets.
• Provide accurate sales forecasting and timely updates on deal progress to support business planning.

Education

• Bachelor’s degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and professional experience.

Experience

• 10+ years of experience in business development, field sales, or full cycle B2B selling, with a strong focus on new logo acquisition for in-store marketing campaigns.
• Demonstrated success managing a full sales cycle, from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing.
• Experience building and maintaining a high quality sales pipeline across all stages: from prospecting, lead generation and discovery to pitching, proposing, negotiating and closing with consistent movement toward close.
• Strong background in selling to retailers, brands, CPG companies.
• Experience working with cross functional teams (design, estimating, scheduling and operations) to advance deals and deliver solutions.
• Experience presenting to senior leaders and decision makers, with the ability to build business cases and influence buying decisions.
• Prior success meeting or exceeding sales and revenue targets consistently over multiple consecutive periods.

Knowledge, Skills & Abilities

• Must have a proven sales record of accomplishment in business development preferably in the printing or retail display industry.
• Strong proficiency in PowerPoint with ability to curate pitch content based on client pain points solved through Quad’s solutions.
• Strong understanding of print processes (offset, digital, large format, finishing, and mailing preferred).
• Exceptional relationship…