Sales Manager; Nike, Jordan, Lacoste

Position: Sales Manager (Nike, Jordan, Lacoste...)
Haddad Brands Europe , founded in 2017, specializes in the distribution of children’s apparel under exclusive licenses (Nike, Levi’s, Converse, Jordan, Lacoste…) across Europe.

Operational for 8 years, the company has experienced remarkable growth and now counts over 500 employees throughout Europe.

We distribute our products both through  wholesale , working with major multi‑brand and specialized retailers, and through  retail , via our corners in leading department stores.

In concrete terms, this means that if you purchase children’s apparel (0–7 years for Nike, 0–16 years for Levi’s, Converse, and Jordan), whether in a physical store, online, in the Netherlands, the UK, Italy, or anywhere else in Europe, the product you’re holding has gone through us — even if you bought it in an official Nike or Levi’s store!

We are currently looking for a  Sales Manager.

RESPONSIBILITIES
Act as key support and strategic right hand to the Brand Director driving profitable growth of the brands in scope across Europe.

Serve as the primary support and between Haddad Brands Europe, Licensor, and Haddad NY to build winning product ranges and Go‑To‑Market plans, ensuring assortments are consumer‑relevant and commercially successful for European markets and retail partners across different tiers of distribution.

Develop and execute sales strategies to maximize revenue and market share, working closely with key accounts leads and partner with cross‑functional teams to identify and drive growth opportunities across all categories of the brand.

Create Winning Go‑To‑Market Plans

Lead annual and seasonal planning to drive growth and market share across existing and new accounts

Conduct competitive analysis and benchmark product, pricing, and distribution with Sales and Merchandising teams

Define and identify white space opportunities across areas and work with respective partners to formulate a winning plan

Develop impactful sales tools, presentations, and sell‑in materials & track results

Support Key account sell‑ins through frequent account visits, trade fairs, and distributor presentations

Set Targets, Track Performance & Drive Accountability

Monitor business performance through regular reporting and analysis together with sales and planning teams

Set and forecast seasonal and annual targets by account and review regularly with Brand Director

Lead monthly forecast reviews and align on priorities with the Brand Director

Track sell‑in, distribution, and KPI achievement including sales, margin, turn, stock levels

Create best‑seller reports, visual boards, and directed assortments and brief US cross functional partners regularly on results

Ensure alignment with business priorities and timely execution of sales operations across departments and with cross‑functional external and internal partners

Manage Inventory

Define and execute inventory strategy to optimize stock levels and availability with demnd planning and merchandising team

Partner with planning and merchandising on NOS, re‑buys, and stock coverage for full Price and off price channel

Drive at‑once and closeout sales opportunities with Sales team

Support off‑price strategy to maintain healthy inventory positions

Support Product Range Development

Translate market and account insights into actionable product strategies

Partner with merchandising and global teams online planning and assortment building

Identify product gaps, opportunities, and differentiation needs & communicate needs to US global sales team

Support SMU development for key accounts with aligned forecasts with merchandising

Build segmentation plans and product briefs to guide assortment creation

Drive Marketing Support for Key Partners

Collaborate with marketing to develop tools that enhance brand visibility and sell‑through

Support key account marketing initiatives and negotiations

Contribute to impactful and scalable in‑store executions

Support Brand Director

Assist with cross‑brand initiatives, strategic planning, and presentations

Support GTM meetings, management recaps, sample management, trade fairs and follow‑ups

Lead monthly business reviews and forecasting alignment briefing Brand Director

Proactively and independently…