Ecommerce Product Manager; BOF: Bottom of Funnel

About the Company

Talbots is a leading omni‑channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that is both timeless and timely, fine quality craftsmanship and gracious service. We value relationships, new ideas, smart risk taking, and a thriving culture, and commit to modern classic style for every body type with a full range of sizes inclusive to every woman.

The Ecommerce Product Manager, Checkout works closely with the Senior Director of Ecommerce to build, own, and execute an optimization and innovation roadmap for the Talbots and Haven Well Within websites’ My Account & Checkout journey (Cart, Checkout, Payments, etc). This position manages all back‑of‑funnel (BOF) elements, including cart, mini cart, checkout, express checkout, My Account, payments, address verification, loyalty award redemption, and more to deliver best‑in‑class experiences.

• Own the end‑to‑end experience of Back of Funnel (BOF) components and marketing solution integrations, driving improvements in key metrics.
• Champion customer needs to strategize and execute data‑driven A/B test and optimization roadmaps, developing test hypotheses from insights and business goals.
• Write clear test briefs and feature requirements (epics, user stories, acceptance criteria) in an agile environment, communicating with developers and testers across time zones.
• Manage the full agile delivery cycle of new feature requirements: web design, feasibility, sizing, solutioning, SEO design, performance, implementation, QA, UAT, release, and measurement.
• Act as product owner in sprint planning, grooming, and retrospectives.
• Analyze test results and site performance with Analytics to iterate or scale.
• Partner with stakeholders (Brand, Merchandising, Planning, IT) to develop feature requirements aligned with the roadmap.
• Analyze customer feedback and session trends to prioritize top concerns.
• Evaluate competitor websites and ecommerce trends to bring innovative ideas.

• Knowledge of and experience in E‑Commerce, typically acquired through a Bachelor’s degree.
• Minimum 3 years of experience in ecommerce product management.
• Ecommerce experience required, preferably on Salesforce Commerce Cloud (SFCC).
• Excellent analytical, quantitative, and problem‑solving skills.
• Excellent organizational and time‑management skills.
• Excellent verbal and written communication and project management skills.
• Proven ability to strategize and execute against a robust product roadmap.

• Merchandise discount at select Knit Well Group brands.
• Support for individual development and opportunities for career mobility within our family of brands.
• Local volunteer opportunities, annual donation match to eligible nonprofit organizations, and philanthropic activities.
• Medical, dental, vision insurance and 401(k).
• Employee Assistance Program (EAP).
• Paid time off and holidays.

Hybrid:
Required days in the Talbots office in Hingham, MA as defined by business needs.

Applicants must be authorized to work in the US without sponsorship. No sponsorship provided.

Location:

Corporate Office, Talbots, Hingham, MA02043.

Target salary range: $100,000–$115,000.

The Company is an equal‑opportunity employer and welcomes applications from diverse candidates. Hiring decisions are made without regard to protected categories. The Company will provide reasonable accommodations for qualified applicants with disabilities.