Product Manager

Overview

The Product Development Manager supports conceptualization and early development of commercial products, identifies innovative market opportunities, builds business cases to assess new offerings, and maintains a product roadmap. The role works closely with BCBSMA teams to develop products that meet customer needs and drive business growth. This hybrid position is based in Boston or Hingham and requires employees to work in person two days a week.

• Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions.
• Define, communicate, and maintain a clear product vision and roadmap based on customer feedback, industry insights, and data analysis.
• Create and manage rigorous, data-driven business cases for new product opportunities, including ROI projections and feasibility analysis.
• Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations, and other stakeholders to determine overall concept viability.
• Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals.
• Drive product affordability initiatives by analyzing financial impacts of benefit changes and developing product strategies to lower the total cost of care.
• Partner to develop the initial go-to-market (GTM) strategy for new product launches, including defining the value proposition.
• Collaborate with Sales, Marketing, and other stakeholders to gather ongoing feedback to ensure product success.
• Develop and present compelling narratives to leadership regarding product strategy, performance, and growth opportunities.

• Ability to translate complex healthcare industry challenges into clear, actionable product opportunities.
• Strong financial acumen with experience in business-case development.
• Strong analytical skills with a proven ability to assess program performance and make data-driven recommendations.
• Strong communication skills (verbal, written, and presentation) with the ability to articulate a compelling product vision and its value proposition.
• Excellent organizational and project facilitation skills, with a proven ability to lead collaborative discussions and drive projects to completion.
• Demonstrated ability to navigate matrixed teams and achieve goals through creative problem‑solving.
• Comfortable with ambiguity and capable of working independently.
• High standards of professionalism, attention to detail, and a commitment to delivering excellent results.

• Bachelor’s degree required; MBA or other Master’s degree is a plus.
• 3+ years of relevant experience in product development.
• Experience in the healthcare industry is strongly preferred.
• Minimum education requirement: high school degree or equivalent unless otherwise noted.

Location:

Boston, Hingham

Time Type:
Full time

Salary Range: $ - $

Variable Pay:
Eligible

Benefits:
Comprehensive package including paid time off, medical, dental, vision insurance, 401(k), and a suite of well‑being benefits to eligible employees.

Blue Cross Blue Shield of Massachusetts is an Equal Employment Employer - veterans/disability. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law. Blue Cross Blue Shield of Massachusetts will not disclose compensation information to individuals without a formal investigation or as required by law.