Marketing Analytics Developer

About the Role

As a Marketing Analytics Developer at Talbots, you’ll have the opportunity to be a key partner cross functionally with several teams, working on a variety of business‑critical projects and initiatives.

• Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
• Lead the end‑to‑end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
• Recommend upgrades, test, and manage Adobe Extensions.
• Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
• Manage and optimize the tagging architecture for real‑time analytics tool, Quantum Metrics.
• Collaborate with cross‑department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
• Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
• Provide QA support to IT and Analytics teams to ensure 3rd party tag stability after releases.
• Lead the communication and solutioning efforts between IT and Analytics/Business teams.
• Support cross‑department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad‑hoc troubleshooting.
• Support ad‑hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.
• Identify, troubleshoot, and resolve ad‑hoc issues related to tracking and reporting.

• Bachelor’s degree preferred.
• 7+ years’ experience working in an enterprise environment on analytics development.
• Versatile generalist who enjoys digging in and solving technical problems.
• Self‑starter who is comfortable working with autonomy and collaborating with a team.
• Strong communication and solution‑driven mindset.
• Deep knowledge of Java script, HTML, CSS.
• Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices.
• Basic knowledge of XML, JSON, AJAX, CSV feeds, DNS, and SSL certificates.
• Experience with web monitoring tools.
• Salesforce and Tealium experience is a plus but not required.

• Merchandise discount at select Knit Well Group brands.
• Support for individual development and opportunities for career mobility.
• Culture of giving back – local volunteer opportunities, annual donation and volunteer match, philanthropic activities.
• Medical, dental, vision insurance and 401(k).
• Employee Assistance Program.
• Paid time off and holidays.

Target salary range: $100,000 - $130,000.

Hybrid or remote:
Ideally work in a hybrid model with required days at the Talbots office in Hingham, MA. Remote candidates also considered. Occasional travel may be required.

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications and are made without regard to sex, race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other protected category. The Company will provide reasonable accommodations for applicants with disabilities.