Brand & Media Marketing Lead - Hybrid Boston
Job in
Hingham, Plymouth County, Massachusetts, 02043, USA
Listed on 2026-08-28
Listing for:
Blue Cross Blue Shield of Massachusetts
Full Time
position Listed on 2026-08-28
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Blue Cross Blue Shield of Massachusetts is seeking a Brand and Media Marketing Manager to connect agency partners, media partners, and internal teams to drive integrated campaigns. You will oversee paid media, sponsor ships (including Bluebikes), and media relationships, translating strategy into end‑to‑end execution.
The role requires translating macro strategies into tactical campaigns, becoming the voice of the member and culture, and partnering with Brand Leadership to align creative and paid
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