Marketing Specialist - CRM & Loyalty

About us Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture.

With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.

About the role

The Marketing Specialist coordinates and executes the loyalty and CRM program strategy, translating customer growth goals into campaigns, offers and lifecycle journeys that build long term customer value. In this role you own the day to day forward motion of the loyalty program and CRM calendar: briefing and building campaigns, running the test agenda, chasing down dependencies across Marketing, Digital, Stores, IT and external partners, and turning results into clear recommendations.

You bring business analysis acumen and are comfortable interrogating customer data and performance reporting to explain what moved and why, without needing to build the models yourself. You will work across functions and across altitudes of influence, from hands on execution with production and email teams through to briefing senior leadership on program performance. As the successful candidate you will be organized, curious, self-motivated and energized by owning a program end to end.

The impact you can have

Own execution of the loyalty and CRM calendar end to end: briefs, audience requests, offer setup, QA, launch and post-launch readout across email, direct mail, SMS, app and in-store touchpoints.

Coordinate loyalty program mechanics including tier benefits, points and rewards, enrollment, member communications and member servicing escalations, keeping the member experience consistent across channels.

Translate customer growth goals into program plans. Partner with the Director, CRM and Loyalty on segmentation, contact strategy and lifecycle journeys (welcome, onboarding, reactivation, win-back, VIP).Track member and segment KPIs (enrollment, retention, frequency, spend, tier migration) and explain the drivers behind the movement, not just the movement itself.

Own the test agenda. Design, document and land A/B and holdout tests, supporting a culture of fail cheaply, learn often and succeed quickly.

Work across functions and altitudes of influence, keeping Brand Marketing, Merchandising, Creative, E-Commerce, Stores, Customer Service, IT and Analytics aligned on what is shipping and when.

Manage external partners and vendors across loyalty platform, print and fulfillment deliverables, holding them to timeline and quality.

Support development and tracking of the loyalty and CRM marketing budget, including offer liability and reward cost.

Maintain working knowledge of the competitive and loyalty landscape, and bring forward program enhancement recommendations.

You’ll bring to the role College Degree2+ years of relevant loyalty, rewards or strategic CRM program experience

Strong project management and coordination skills, comfortable owning timelines and chasing dependencies across teams

Business analysis acumen. Able to read customer performance data, form a hypothesis and make an actionable recommendation. Strong Excel; SQL, CDP or Web Analytics exposure a plus Strong verbal and written communication skills, able to brief a production team and a senior leader on the same day Ability to thrive in a fast-paced environment and juggle multiple projects simultaneously

Retail or direct-to-consumer experience/passion a plus

Benefits

You will be…