Web Programmer & UX Designer

TITLE:

Web Programmer & UX Designer

REPORTS TO:

Director of Marketing & Communications

Develops, designs, and maintains the College website and digital user experience. This position blends front‑end programming, UX/UI design, and visual web design/graphics creation to produce modern, accessible, mobile‑optimized digital experiences. Ensures consistent brand application across web templates, page layouts, design elements, and interactive components. Combines technical development, visual design, accessibility compliance, SEO, and analytics‑driven optimization to support enrollment, recruitment, and student success.

• Build and maintain website pages, components, forms, templates and interactive elements using HTML, CSS, JavaScript, and CMS.
• Improve site performance, mobile responsiveness, and cross‑browser reliability.

• Design visually appealing, brand‑consistent web layouts, page templates, graphics, icons, and interface components for use across the College website.
• Translate brand guidelines, campaign concepts, and creative direction into functional, user‑friendly page designs.
• Lead UX enhancements including navigation, information architecture, usability testing, wireframes, prototypes, and user flows.
• Apply user‑centered design principles to support the student journey from exploration to enrollment.

• Collaborate with the Graphics & Design Specialist to adapt campaign assets for web use and maintain visual consistency across digital channels.
• Create and optimize web‑ready graphics, hero images, banners, icons, infographics, and visual elements that enhance page clarity and engagement.
• Ensure images and digital assets follow accessibility and performance best practices (compression, alt text, scaling).

• Ensure WCAG 2.1 AA accessibility (alt text, semantic structure, ARIA labels, color contrast).
• Implement SEO best practices and schema; partner with Director on campaign landing pages and conversion tracking.

• Configure and maintain analytics tools (GA4, Tag Manager, heatmaps).
• Conduct data‑driven UX refinements, A/B testing, and landing‑page optimizations.
• Provide insights and recommendations to improve site performance and conversion rates.

• Train and support content editors on CMS standards, design coherence, accessibility, and web best practices.
• Maintain web governance documentation, brand‑aligned templates, and publishing standards.

• Coordinate web integrations (CRM forms, event calendars, applications, chatbots) in collaboration with IT and Enrollment Management.
• Perform other duties as required.

Nothing contained herein shall limit the President in assigning the employee to any of the various college activities for which he/she would be qualified in order to meet the needs of New Mexico Junior College.

• Bachelor’s in Web Development, Computer Science, Computer Engineering, UX/UI, Digital Media, or related field required; experience in higher‑ed/public sector preferred.
• 2+ years in front‑end development, UX/UI, or CMS administration.
• Proficiency with HTML, CSS, JavaScript, accessibility, common CMS (Cascade, OmniCMS, Drupal, Word Press, etc.), and design tools (Adobe XD, Figma, Photoshop, Illustrator, Canva, etc.); GA4/Tag Manager experience.

• Strong web standards, responsive design, and accessibility knowledge.
• UX methods (personas, user flows, wireframes, prototypes, testing).
• Analytical mindset; ability to turn data into UX improvements.
• Collaboration with non‑technical stakeholders; clear documentation.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.