Principal, Product Manager, Customer Data & Identity

Position Summary

What you'll do...Principle, Product Manager – Customer Data & Identity Experience As a Principal Product Manager, you will lead the incubation, development, and scaling of strategic product portfolios, driving data‑informed decisions and customer‑centric strategies. This role requires collaboration across multiple teams to align product vision with business goals, ensuring scalable solutions and successful go‑to‑market plans. You will be the thought leader, influence stakeholders, and manage product life cycles to ensure successful adoption.

Your expertise in analyzing market trends, customer needs, and emerging technologies will be essential to delivering innovative products that meet organizational objectives and enhance user experiences.

The Identity Customer Experience (IDCX) team, part of the Customer Data & Identity group, focuses on building & enhancing customer identity‑driven experiences across various customers interactions with Walmart. IDCX innovates in customer identification and leverages proprietary data to deepen Walmart’s understanding of and relationship with our customers. The team collaborates extensively with partner groups to deliver seamless and elevated customer experiences leveraging our data platform.

• Develop and own comprehensive product roadmaps, ensuring alignment with business goals and market demands.
• Utilize data‑driven insights and analytics to inform product decisions and identify growth opportunities.
• Lead cross‑functional collaboration to drive product vision, strategy, and go‑to‑market execution.
• Influence and build alignment among stakeholders through clear communication and strategic recommendations.
• Manage product lifecycle from ideation through launch, employing Agile methodologies and MVP strategies.
• Monitor emerging trends and technologies to drive innovation and competitive advantage.

• 10 years’ experience in Product Management, preferably building customer‑facing products
• Proven expertise in product strategy, roadmap development, and scaling for complex products.
• Strong stakeholder management skills with the ability to influence and align cross‑functional teams.
• Proficiency in data‑driven decision making, including product and feature analytics, and customer insights.
• Experience leading product development life cycles using Agile methodologies and MVP approaches.
• A great storyteller, excellent at communicating complex information clearly and building alignment among senior stakeholders.
• A strong mindset of ownership to ensure product success
• Combination of strategic thinking and rigorous execution
• Ability to discover new opportunities anchored around customer centricity
• Self‑initiate, ability to operate with minimal guidance
• Knowledge of emerging industry trends, technology innovation, and domain‑specific best practices.

Hoboken, New Jersey US-10279:
The annual salary range for this position is $ - $
Sunnyvale, California US-11349:
The annual salary range for this position is $ - $. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see

Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in…