Senior Manager, Campaign Optimization; Team Lead

Position Summary

The Team Lead – Growth Performance and Optimization will lead the team responsible for delivering actionable growth insights and optimization recommendations to strategic partners. This role owns how standardized intelligence is translated into clear, practical guidance that drives measurable performance improvement, incremental growth, and accelerated adoption.

This is a people's leadership role with direct accountability for team execution, prioritization, and the quality and consistency of partner‑facing deliverables.

• Own end‑to‑end delivery of growth insights and optimization recommendations across strategic partners
• Ensure partners receive clear, actionable guidance tied to performance improvement, growth, and adoption
• Measure success based on incrementality and outcomes, not baseline activity or reporting volume

• Translate standardized intelligence into repeatable activation models and playbooks
• Drive scale through automation, templates, and consistent frameworks
• Reduce reliance on bespoke analyses while maintaining high‑impact support for priority partners

• Lead, coach, and develop a team focused on growth insights and optimization recommendations
• Set clear goals, success metrics, and operating rhythms aligned to broader leadership priorities
• Own prioritization, workload planning, and delivery standards to ensure focus and high‑quality output

• Partner closely with Sales, PDMs, Optimization, and Partner Network stakeholders to drive execution
• Serve as the primary owner for external activation workflows tied to growth insights
• Surface partner needs, trends, and friction points to inform prioritization and planning

• Own intake, prioritization, and execution workflows for partner‑facing work
• Ensure transparency through standardized benchmarks, performance views, and impact reporting
• Develop partner success narratives, summaries, and case studies that reinforce insights‑led value

• Bachelor’s Degree in a quantitative field (e.g., marketing, statistics, economics, mathematics, business administration) AND 8-10 years of experience in growth optimization, performance improvement, or driving adoption initiatives for products, customers, or marketing campaigns
• Demonstrated experience leading and developing teams in growth strategy, optimization, analytics, partner enablement functions
• Proven ability to operate in cross‑functional, matrixed environments and influence without direct authority
• Experience prioritizing work in fast‑moving environments with competing demands
• Excellent communication and storytelling skills, including comfort presenting insights to senior stakeholders
• Media, ad tech, retail media, or platform ecosystem experience preferred

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities.

Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

For Information About Benefits And Eligibility, See One.

Walmart.

Hoboken, New Jersey US-10279:
The annual salary range for this position is $ - $

San Bruno, California US-08848:
The annual salary range for this position is $ - $ Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:

• Stock

Primary

Location:

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.