Website Content Strategist

## Website Content Strategist Apply remote type:
Hybrid locations:
Hoboken (HQ), NJ, USA:
Oxford, G :
London (Fitzroy Square), GBRtime type:
Full time posted on:
Posted Todayjob requisition :
R2600717
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* Job Description:

** We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
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* About the Role:

** We’re looking for a Website Content Strategist who gets that a great website isn’t just a brochure but it’s actually a growth engine. The person will own setting the strategic direction for content across our website, turning it into a true inbound marketing channel that attracts the right audiences, moves them through the funnel, and keeps them coming back.

You’ll sit at the intersection of content, SEO, and campaign strategy orchestrating what gets published, where it lives, and how it performs. And because many Line of Business (LoB) marketers are actively building pages and campaign content across the site, a big part of this role is making sure that decentralized activity is coordinated, consistent, and strategically sound. This isn’t just about keeping the site tidy;

it’s about making sure every page is doing real work.# #
** Key Responsibilities**##
** Inbound Content Strategy & Management
*** Own the website content strategy with a clear inbound marketing lens ensuring content actively attracts, engages, and converts target audiences rather than just informing them
* Develop and maintain website content architecture, including topic clusters and pillar content frameworks that drive organic discovery and support the full customer journey
* Manage a comprehensive content calendar integrating assets from brand, LoB, and creative studio teams
* Collaborate with the Web Experience Optimization team on cross-linking strategies that maximize content visibility, improve site authority, and guide users toward conversion
* Identify content gaps and coordinate with the right teams to fill them particularly in high-intent areas of the site##
** SEO & AEO Performance
*** Collaborate with the website team to implement SEO best practices across the site, with a focus on driving measurable organic traffic growth
* Use keyword and prompt insights provided by the Web Experience Optimization team to inform content planning.
* Apply Answer Engine Optimization (AEO) principles across website content, structuring copy to be surfaced by AI-powered search tools.

Note:

AEO strategy and standards are defined by a dedicated team; this role is responsible for putting those guidelines into practice across the website
* Track, analyze, and report on content performance, using insights to continuously optimize what’s working and fix what isn’t
* Ensure content structure, placement, and formatting are all pulling in the same direction for search visibility with guidance from the Web Experience Optimization team##
** Content Governance & Enablement
*** Partner with the digital marketing and web team, including UX, to co-develop page templates, content briefs, and structural guidelines that make it easy for LoB marketers to build campaign pages consistently and at scale (the web team owns the design and build; this role defines the content standards baked into them)
* Establish and maintain content governance standards across the site, ensuring that decentralized page creation by LoB teams doesn’t come at the cost of brand alignment, or user experience
* Serve as the strategic content resource for LoB marketers building campaign pages reviewing, advising, and course-correcting where needed
* Conduct regular content audits specific to brand/messaging/content assets across LoB-created pages to identify gaps, inconsistencies, or performance issues, and feed those insights back into governance frameworks
* Create enablement resources, think guidance docs, onboarding materials, and intake processes, that help…