Sr. Data Scientist

Sr. Data Scientist (Bentonville, AR; Hoboken, NJ; ...)

We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)

• Perform hands‑on modeling and complex analyses using Python, SQL and/or R
• Build and enhance media mix models to connect the impact of marketing tactics and business short‑term and long‑term outcomes
• Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to Marketing leadership and CMO
• Present media mix insights to different levels of senior clients
• Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
• Partner with cross‑functional team to streamline data science solutions
• Integrate disparate data sources and leverage state‑of‑the‑art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization

• Master's degree in statistics, economics, operations research, engineering, or related field
• 6+ years of industry experience in data science, measurement, marketing strategy & analytics
• Strong communication skills to ‘tell a story’ that provides insight into the business
• Proficient coding skills (SQL/Python/R) and database knowledge
• Extensive experience with predictive modeling algorithms
• Strong project management skills, including managing technical resources and multiple priorities & milestones.
• You have a passion for working in a fast‑paced agile environment.
• A collaborative mindset and sense of curiosity

• PhD degree in Statistics, Economics, Operations Research, or related field
• Experienced in building market mix and multi‑touch attribution models
• Experience with advertising, measurement, and/or digital marketing analytics
• Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
• Advanced programming skills with experience of creating Python modules
• Experience with A/B and Multivariate test design and implementation

Department:
Preferred Vendors | This is a contract position