Senior Analyst, Marketing Planning and Strategy

Position Summary...

About Walmart Marketing:

You’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers.

Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

As the Senior Analyst, Marketing Planning and Strategy
, you will lead key programs across the Enterprise Activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will partner with Media Strategy & Planning teams and Marketing teams to lead best-in-class digital executions. The Senior Analyst will report to the Senior Manager of Digital Media. You will be joining the Performance Marketing organization looking to drive incremental traffic, sales and customer acquisition goals.

We are looking for a passionate marketer to execute digital campaigns across Programmatic, Paid Social and SEM.

• Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
• Supports the development of Walmart's digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
• Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
• Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
• Collaborates with digital marketing teams (e.g., eCommerce Retail/Category Marketing), Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Retail/Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.
• Leads the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM). Recommends improvements to optimization methodologies based on performance reports.

• Bachelor’s degree in Marketing, Business, or related field
• Knowledge of the online media landscape (Display, Paid Social, SEM) and underlying technologies.
• Excellent analytical skills. Must be comfortable with MS Excel, data analysis, and internet technologies
• Has a strategic, yet curious mindset, applying critical thinking to uncover and solve business problems
• Effective project management skills and ability to multitask under tight deadlines
• Strong verbal and written communication skills
• Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave,…